Striking advice from Apple
Recently Apple CEO, Tim Cook reminded people that everyone should “own the key underlying technologies” of their business, which is why Apple created iTunes when Napster already existed, and why they are dumping Google Maps for their own proprietary map product, said Doug Perlson, co-founder and CEO of RealDirect.com.
“If the technology is core to your business,” Perlson added, “you’d better own the technology and constantly improve it, customize it for your business, and train your team on how to get the most out of it. That is where you will find your competitive advantage.”
Does your business need to become a tech company to survive?
While Perlson says most tech companies understand how to outsource, he is shocked that billion dollar real estate brokerages are outsourcing nearly all of their technology – they just don’t get Apple’s concept. “Whether it is their CRM, their website, their lead generation or their advertising solutions, nearly all of them either use vendors that also work with their competitors, or have had their tech built by an outside third party.’