Ice cream truck business gets nasty
Listen business owners, or anyone who has a competitor – if you want to gain a leg-up on them, simply let your sales speak for themselves. No need to pull out a weapon or tear down licenses of the other guy. Seriously folks; I can’t make this stuff up.
Erik Morel, 23, was running a Mister Softee ice cream truck in New York City when Sefer Tunca, 25, pulled up in his Yogo frozen yogurt mobile in attempts to sell his froyo.
Morel approached the Tunca’s Yogo truck and the two began arguing. Morel then stole Tunca’s ID and ripped down his vendor license. The police arrived before things got violent, and began to take reports from both men as well as witnesses. According to Morel, during the police questioning, the Yogo driver pulled a knife on him during the scuffle. It is reported that no weapon was found at the scene.
Both Tunca and Morel were arrested with charges including assault, auto stripping, criminal mischief, and petit larceny.
Who threw the first scoop?
It is unclear who threw the first scoop, however, witnesses report that the two men went cone to cone and not a one was backing down until the last sprinkle had been thrown.
Honestly, guys… I get turf wars. But, ice cream? Really? I know this goes deeper than the product they both were selling, but again… it’s ice cream.
So, Yogo wanted to check out Mister Softee’s clientele. Neato. That’s when Mister Softee should simply take the cue and do something legal that will set his product apart from Yogo. Like, perhaps, I don’t know… offer a discount?!
Here ya go Mister Softee… “Leave behind the Yogo. With me you’ll get Bogo! Buy one, get one free!” No need to thank me for that gem; it’s on the house. You need to save your marketing dollars for your jail bond.