Move, Inc. brings Zillow into the fold with new ListHub agreement

Move, Inc., Zillow and ListHub

Last fall, Move, Inc. acquired listing syndication company ListHub which has bridged the gap between MLS systems, brokers and agents and third party aggregation sites like Zillow. This week, Zillow went public with their filing for IPO status with the SEC which makes them more like Realtor.com (Move, Inc.) in that if Zillow’s IPO status is approved, they both have to play by the same rules as public companies.

In an announcement today, Move, Inc. said that an agreement between Zillow and ListHub has been signed. Since Move Inc.’s acquisition of ListHub, we had wondered who would be first up to bat and it appears it will be Zillow.

This new agreement will have Zillow sending analytics on views to ListHub customers and disallows Zillow from re-syndicating the listings. The agreement also notes that Zillow cannot use the data from ListHub for “non-display uses” meaning they cannot use the data behind the scenes to create their own calculations like Zestimates… without written notice, that is.

It makes sense for Move, Inc. to be the central source for all data- it seems as it was their original intent with an acquisition like this.

Who does this move hurt? Who does this move help? Tell us in comments what you think?

Full details

Below is the full Move, Inc. press release:

Move, Inc. and Zillow, Inc. Sign New Listing Syndication Agreement for ListHub

CAMPBELL, Calif. and SEATTLE, April 21, 2011 /PRNewswire/ — ListHub operator Move, Inc., (NASDAQ: MOVE) and Zillow, Inc., today announced a long term content syndication agreement for the ListHub publishing network. ListHub is the largest online syndicator of real estate listings to real estate web sites and provider of performance reports for brokers, franchises, and Multiple Listing Services (MLSs). ListHub is Zillow’s largest listings syndication partner.

This agreement confirms Zillow and Move’s commitment to the publishing and syndication of accurate MLS real estate listings. As a result of the new agreement, ListHub will continue to send approximately two million listings to Zillow directly from 358 MLSs every day representing 40,000 brokers throughout the United States. In addition, Zillow will now provide web site and mobile metrics and listing performance data to ListHub for inclusion in reports that brokers, agents and franchises use when working with clients to evaluate the value of publishing destinations and efficiently manage their online marketing strategies.

This new content syndication agreement also provides MLSs, brokers and other content providers with the ability to designate how listings syndicated through ListHub are used by Zillow. Zillow will not re-syndicate listings to third party sites outside of the Zillow Real Estate Network, and MLSs and brokers will have the ability to approve the inclusion of their listings on the Zillow Network and opt-out of unrelated non-display uses.

“This partnership solidifies Zillow’s long-standing efforts to provide quality listing information to consumers on Zillow, and gives brokers and agents greater efficiency in their online marketing efforts,” said Greg Schwartz, chief revenue officer at Zillow. “ListHub provides one of the most accurate and timely online data feeds available today and is a trusted partner for communicating our metrics through their reporting platform. Extending our relationship with ListHub is yet another example of how Zillow is working with leading industry brands to streamline and simplify the real estate professional’s experience on Zillow.”

Since the September 2010 acquisition of the ListHub brand by Move, Inc., the ListHub publishing network of content providers has increased by 51 real estate franchises and MLSs to now represent 358. ListHub Publishers have also increased from 79 to 97 public-facing real estate web sites since September 2010.

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“This new agreement with Zillow furthers ListHub’s commitment to provide our industry partners with a neutral and trusted syndication platform that addresses important issues such as data rights and ownership, listing accuracy and reporting transparency for the marketing of their listings,” said ListHub President, Luke Glass. “Inclusion of Zillow’s performance metrics broadens the value of the ListHub system to our entire network of members. Agents and brokers will now be able to give their clients one comprehensive report to help them better demonstrate the value of their online marketing efforts.”

As a Zillow preferred syndication partner, ListHub is a part of the Zillow Listings Feed program, which launched in November 2007 and has for-sale listings and for-rent listings from more than 900 feeds from agents, brokers, multiple listing services, and syndicates. All listings on the Zillow Real Estate Network appear on Zillow.com, Yahoo! Real Estate, and Zillow Mobile applications across iPhone, iPad, Android and BlackBerry.

Realtor.com whose parent company is Move, Inc. is an advertiser on AGBeat.