Informly pulls together all of your stats into one dashboard
One of the pain points of social media is keeping track of metrics. How are your emailers doing? What content is popular on your blog and what’s a waste of your time? How are your outstanding invoices shaping up? What’s your Klout score today? Each of these and many more services require you to open a new tab, log in, and find out the answer, but Informly has stepped in to simplify things by pulling simple stats from your favorite cloud services, presenting them as simple charts, all for free.
Your data is secured and no passwords are required, “thanks to sophisticated connections with our integration partners.” Integration partners include Xero, MailChimp, Google Analytics, Pingdom, SiteUpTime, Klout, AWeber, PayPal, SEOmoz, Google AdSense, and Campaign Monitor, and the list continues to grow.
What makes Informly useful for professionals beyond the time savings of not having to log into dozens of accounts, is that many don’t know exactly what they should be measuring, so Informly suggests the mos common metrics from each and presents them as a very simple graphic so you’re focused on the most relevant stats.
Introducing “Post Impact” to measure your blog content
Informly founder, Dan Norris recently wrote that the company has launched a new tool called “Post Impact” to make better use of any blogger’s time. It adds up data from Facebook (total likes & shares), Twitter (total tweets), Google+ (Total +1s), Disqus (total comments), and Google Analytics (visits to the post), allowing the user to “build their own version” of what ‘impact’ means to them.
Drilling down the information to compare posts “is useful to compare specific numbers with other posts and also to get an idea of what might be driving the success of a post,” said Norris. The annual chart shows the last 10 posts so users can see which pieces of content hit the mark, and which fell flat, allowing users to also track how content performs over an extended period of time.
Norris said, “Looking at stats go up is fun but what you want to be doing is looking for something actionable. In the case of Post Impact, the point is working out which piece of content worked well and which didn’t.”
Informly video and screenshots: