Keyword: word of mouth

Keep the Social in Social Media Marketing

Keep the Social in Social Media Marketing

Social Media is hot! If you’re a regular reader of this blog, you probably are familiar with the benefits of permission based marketing and the benefits of using social media to reach the millions of communitites that have formed as a result of social networks, blogs, social bookmarks etc. And as the phenomenon has grown and reached greater ad greater ...

Bill Lublin | 2009/04/22  | 29 Comments Highlights

What Do a Real Estate Agent and a Locksmith Have in Common?

Online Reviews Real Estate Agents

Image courtesy of Lola Dalle Survey Says… A recent study released by market research firm, Opinion Research Corporation, reveals that 61% of surveyed consumers are browsing for online reviews of companies and services before making final purchase decisions.  This doesn’t come as a huge surprise for me, since I am one consumer who tends to research heavily before making a ...

Carson Coots | 2008/07/15  | 15 Comments Marketing

Keep the Social in Social Media Marketing

Keep the Social in Social Media Marketing

Social Media is hot! If you’re a regular reader of this blog, you probably are familiar with the benefits of permission based marketing and the benefits of using social media to reach the millions of communitites that have formed as a result of social networks, blogs, social bookmarks etc. And as the phenomenon has grown and reached greater ad greater ...

Bill Lublin | 2009/04/22  | 29 Comments Highlights

What Do a Real Estate Agent and a Locksmith Have in Common?

Online Reviews Real Estate Agents

Image courtesy of Lola Dalle Survey Says… A recent study released by market research firm, Opinion Research Corporation, reveals that 61% of surveyed consumers are browsing for online reviews of companies and services before making final purchase decisions.  This doesn’t come as a huge surprise for me, since I am one consumer who tends to research heavily before making a ...

Carson Coots | 2008/07/15  | 15 Comments Marketing