Keyword: web analytics

Social media measurement – comparing hogwash to tripe won’t help you

Social media measurement – comparing hogwash to tripe won’t help you

The shiny objet du jour Social media measurement seems to be the shiny object holding everyone’s attention this year. And all sorts of folks are weighing in with their experiences and opinions, whether based on years of experience or their first time around the block. As we all try to figure out what works, we’ll have to slog through a ...

Rebecca Denison | 2011/09/29  | 23 Comments Social Media

Analytics – Podcast With Derek Overbey of Roost

Podcast Interview

Roost Derek Overbey with Roost.Com wrote a great post recently on the Bird’s Eye View blog entitled “You can’t manage what you can’t measure”. It prompted me to give him a call and expand on the issue a bit. Derek and I discuss the need for a formalized strategy for tracking media, web traffic and some of the tools for ...

Michael Price | 2008/09/07  | 3 Comments Social Media

Social media measurement – comparing hogwash to tripe won’t help you

Social media measurement – comparing hogwash to tripe won’t help you

The shiny objet du jour Social media measurement seems to be the shiny object holding everyone’s attention this year. And all sorts of folks are weighing in with their experiences and opinions, whether based on years of experience or their first time around the block. As we all try to figure out what works, we’ll have to slog through a ...

Rebecca Denison | 2011/09/29  | 23 Comments Social Media

Analytics – Podcast With Derek Overbey of Roost

Podcast Interview

Roost Derek Overbey with Roost.Com wrote a great post recently on the Bird’s Eye View blog entitled “You can’t manage what you can’t measure”. It prompted me to give him a call and expand on the issue a bit. Derek and I discuss the need for a formalized strategy for tracking media, web traffic and some of the tools for ...

Michael Price | 2008/09/07  | 3 Comments Social Media