Keyword: web 2.0

Evolution of the online conversation from 2007 to 2011

Evolution of the online conversation from 2007 to 2011

Shifts in social media Over the past few years, the social networking space has grown at an extremely accelerated pace with communities expanding and contracting, changing and most of all, the organism that is the internet has become considerably more complex. Now, according to JESS3.com, 5.3 billion mobile devices are used across the globe and 22% of all mobile devices ...

Lani Rosales | 2011/05/21  | 15 Comments Social Media

Real estate bloggers should know this simple view of web user personalities

Real estate bloggers should know this simple view of web user personalities

Modern philosophers There is a philosophical debate that has been raging in recent years about web behavior and in 100 years, society will look back with the lens of over-simplicity which might look something like the infographic below. If you’re a real estate blogger, you should understand why there are people that comment on your blog that demand to know ...

AGBeat | 2011/05/20  | 14 Comments Social Media

Do Realtors Really Need A Social Media Manager?

Do Realtors Really Need A Social Media Manager?

Heresy. Yeah.  I know it. Depending on who you talk to Social Media is a source of tons of new business and a way to keep in touch with our sphere of influence — aka “fan base” — or it’s purely entertainment.  Social Media is either the “must have” tool in our real estate tool box or a mammoth waste ...

Ken Montville | 2010/08/29  | 53 Comments Real Estate

(Yawn…) Is Web 2.0 Over Yet?

(Yawn…) Is Web 2.0 Over Yet?

Something on the AG Facebook “Like” page got me to thinking about the pace of technology and it’s effect on real estate.  I’m sure it wasn’t meant this way (ok, I’m not sure but I’m pretty sure) but I kinda took it as, maybe, a little bit of ADD. The question was: “Which company do you believe is the biggest ...

Ken Montville | 2010/05/30  | 25 Comments Real Estate

How to be Transparent Without Showing Your Chest Hair

How to be Transparent Without Showing Your Chest Hair

1.0 vs 2.0 You know the internet is no longer a static tool to show pictures and data. It’s an interactive tool that is highly participatory. It’s the old 1.0 versus 2.0 thang. It was once easy just to put up a web site with your picture, pictures of listed properties, school information and other static data. Now there is ...

Ginny Cain McMurtrie | 2009/07/10  | 20 Comments How to

What are the Long-Term Problems with Web 2.0 & Real Estate?

What are the Long-Term Problems with Web 2.0 & Real Estate?

Web 2.0 is going to have a long term effect on the business of real estate, so we must be committed to understanding it. What do YOU think will be the long-term challenges with Web 2.0 on our industry?

Ian Watt | 2009/03/26  | 13 Comments Real Estate

Who Owns Your Identity?

Who Owns Your Identity?

On-Line Reputation Management On-Line Reputation management is a huge topic today in the Web 2.0 world as everyone from friends to employers are looking on the Internet for information on new friends, acquaintances, or hires.  But as we worry about who is seeing what we do, have you wondered about who is out there pretending to be us? While we’re ...

Bill Lublin | 2009/01/14  | 10 Comments Marketing

Is that a Blog or a Refrigerator Magnet?

Is that a Blog or a Refrigerator Magnet?

THE JUMP TO WEB 2.0 HYPERSPACE As is typical in our industry, as more and more real estate professionals awaken to the Web 2.0 paradigm shift, and attempt to embrace/adapt relevant emerging technologies, the more they carry their bad habits/practices along with them. No where has this been more apparent/prevalent than with blogging. For many budding authors, their blog has ...

Rich Jacobson | 2008/05/20  | 29 Comments Marketing

Not a Peep

Not a Peep

Makes Me Think… Every now and then I get asked a question that makes me think.  Not that all questions are easy to answer but I do get asked some of the same questions over and over . . that is the subject for another post, I am thinking it would work best on the Real Estate Weenie. I was ...

Teresa Boardman | 2008/03/10  | 13 Comments Social Media

Realtor.org in Hot Water?

Realtor.org in Hot Water?

Maybe you don’t know or maybe you do, but Redfin owns Real Estate 2.0 – each and every character, trademarked ®. Which is why when reading this article on Realtor.org featuring our very own Teresa Boardman, I nearly fell out of my chair. The article even goes on to mention our other superstar Daniel Rothamel the Real Estate Zebra, and ...

Benn Rosales | 2008/02/23  | 22 Comments Realtors

More GenY Pudding

More GenY Pudding

We found this little nugget this morning and it was to good to pass up. For the low price of $279 you can buy this report that sums up what we defined to you in one post. But why take it from us. Maybe had we called it web 2.0 to start with there might be less controversy, but hey, ...

Benn Rosales | 2008/02/04  | 1 Comment Marketing

Marketing & Advertising – Stop the Cartoon Madness

Marketing & Advertising – Stop the Cartoon Madness

I am listing here everything I believe to be valuable & beneficial in this new cartoon advertising craze on television (stolen from the idea of humanizing a softer sales approach on the internet):

Benn Rosales | 2007/11/30  | 6 Comments Marketing