Keyword: Top Of Mind Awareness

2010 Edelman Trust Trends. 7 Destiny-Accelerators and YOU.

2010 Edelman Trust Trends.  7 Destiny-Accelerators and YOU.

Social Media Doesn’t Work As Well As Some Think. For real estate agents, it’s even better or worse! Read on to find out who’s doomed and who’s charmed. Ad Age Headline In The Age Of Friending, Consumers Trust Their Friends Less Edelman Study Shows That Only 25% of People Find Peers Credible, Flying in Face of Social-Media Wisdom Ad Age ...

Ken Brand | 2010/02/15  | 18 Comments Coaching

Does My Social Media Butt Look Big? Be Honest…

Does My Social Media Butt Look Big? Be Honest…

Symmetry It’s attractive and sexy — Symmetry. Symmetry in the ways and means of Business, the science and art of Home-Economics and in the Discovery Of and The Collision With, listing and selling opportunities is profitable, beautiful and ideal. In the pursuit of the profitable, the beautiful and the ideal, humans generally trend towards Over-Kill.  At least that’s what I’ve ...

Ken Brand | 2010/01/11  | 24 Comments How to

Are You Wagging Your Tail? Begin Now. Here’s How.

Are You Wagging Your Tail?  Begin Now.  Here’s How.

Are you familiar with Chris Anderson’s theory? If you’re unfamiliar, or need to re-up, here’s my take: The Long Tail Theory centers around the impact of Google style indexing, searching and filtering all things on-line and humankind’s ability to find today’s hottest and urgent, as well as yesterday’s and yesteryear’s relevant and important. Here’s a few plain-english definitions from Chris Anderson’s ...

Ken Brand | 2009/11/30  | 32 Comments How to

If it’s NOT Who You Know, Then What is it?

If it’s NOT Who You Know, Then What is it?

Popular. Sexy. Savvy. Funny. Kind. Honest. Involved.  SO WHAT? They know hundreds, maybe thousands of people. She wears a jeweled crown, Queen Of The Social Climbers Circle, all hail. “Social-Butterfly” is mister’s middle name. She was the boss at “Wanda’s Widgets and Wow-We for 20 years, beloved by all. She’s the PTO president, respect. She’s a Social-Media darling, woot. He’s ...

Ken Brand | 2009/10/26  | 18 Comments Coaching

Paint Yourself A Remarkable Shade Of Purple-Cow- Cost = $1.99

Paint Yourself A Remarkable Shade Of Purple-Cow- Cost = $1.99

The Daily Grind Challenge – Levitate Above The Sea Of Sameness Are people whispering about you?  Do people remember you?  Do you make a WOW-Impression? You are’t forgettable or invisible are you? You’re told, you must be “remarkable” to create Top Of Mind Awareness (it’s true). Do you wonder, “How Am I Supposed To Do That”? Here’s an easy way to ...

Ken Brand | 2009/10/12  | 21 Comments How to

Suckface With Facebook Today or Tomorrow, You’ll Just Plain Suck. True or False?

Suckface With Facebook Today or Tomorrow, You’ll Just Plain Suck. True or False?

Is Facebook A Toad Or A Prince? Everywhere I go, I hear earfuls of Facebook yadder.  It’s a time suck.  It’s a tool.  It’s the future.  It’s a fad.  I don’t get it.  Who cares.  Get a life.  I’m an addict.  Don’t you work?  Etc.  You hear it too, right? Here’s the deal. In 2010 and beyond, Facebook will be ...

Ken Brand | 2009/08/17  | 43 Comments Coaching

Salvation or Secret Agent Damnation?

Salvation or Secret Agent Damnation?

Top Of Mind Awareness Is Salvation “You are doing all the business you’ll ever do, based on the number of people who are aware of you now.”  ~Rand Smith You’re Screwed Without Top Of Mind Awareness! Without it, you’re going to suffer the consequences of Secret Agent Damnation.  A painfully slow failure to launch and inevitable rejection, dejection and ejection ...

Ken Brand | 2009/06/08  | 24 Comments How to