AGBeat » social media marketing

Facebook user habits show site is no echo chamber

AGBeat — Wed, 18 Jan 2012 03:38:30 +0000

Not an echo chamber There has been an argument for some time that social networking sites are simply echo chambers given their structure as a sharing community, but a new report commissioned by Facebook about 238 users and their habits claims otherwise. The report actually notes that a majority of influence can be generated more by weaker, distant ties over [...]

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New study claims one Facebook fan costs $1.07 to obtain

Marti Trewe — Wed, 07 Dec 2011 06:22:26 +0000

Facebook fans cost $1.07 each Facebook is the marketer’s mecca, offering endless user data, refined ad campaign capabilities, low (yet rising) cost per click, and it has people. Lots of people. Over 800 million of them, meaning over 1600 eyeballs on the page, half of whom log in to Facebook every single day. According to a recent study by Webtrends [...]

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Social media marketing vs. search engine marketing – which is the best investment?

Marti Trewe — Wed, 30 Nov 2011 03:03:56 +0000

Social media marketing vs. search engine marketing KissMetric.com‘s Kristi Hines wrote an in-depth look at social media marketing verses search engine marketing and outlines not only how they are theoretically superior to each other but how they both help each other. It is our assertion that they are intertwined in a way that can’t and shouldn’t be separated, but we [...]

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Small businesses are using social media marketing more than in previous years – report

Charlene Jimenez — Fri, 18 Nov 2011 22:12:28 +0000

Small businesses using social media Small businesses have used many methods in order to market and advertise their services. When compared to larger businesses and corporations, sometimes small businesses have a hard time keeping up. This can be as a result of limited resources, employees, and budgets. However, social media marketing has allowed small businesses to keep pace with larger [...]

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Facebook gets new Page metrics reporting and a Premium ad platform

Tara Steele — Tue, 04 Oct 2011 16:00:53 +0000

“People Talking About This” tool Facebook has announced a new tool called Page Insights which is being dubbed a new metric for “People Talking About This” on all Facebook Pages. The tool is for all Facebook Pages including small businesses, politicians, major brands, musicians and the like, the metrics for every Page will be added underneath “Likes” and will show [...]

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How the University of Texas overcame objections to a new social media program

Lani Rosales — Tue, 27 Sep 2011 05:06:29 +0000

Social media hurdles When any large organization makes a decision to implement a social media program, there are inherent challenges, particularly around the understanding of the culture of social media. Senior web manager, Donna Seago discusses the hurdles that the University of Texas Athletics department underwent, particularly at inception of their social media program. One of the struggles the Athletic [...]

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Google+ traffic up 1269%, nearing 50 million member mark

Tara Steele — Tue, 27 Sep 2011 05:05:44 +0000

The little social network that could Paul Allen, unofficial Google+ statistician and Ancestry.com founder is well recognized as the voice of authority on all things Google+. Allen announced that he has changed his model for analyzing Google’s social network and says that Google+ is now up to roughly 43.4 million users with one in three having signed up in the [...]

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2011 SAMMY Awards – Realtor.com named Best Socialized Business

AGBeat — Tue, 27 Sep 2011 05:03:50 +0000

2011 SAMMY Awards The 2011 Social Advertising, Media and Marketing (SAMMY) Awards were presented to a variety of individuals and companies for “breakthrough achievements” in social advertising, media and marketing. Move Inc’s Realtor.com brand entry won a SAMMY in the Best Socialized Business (Enterprise) category. According to Move, Inc., the results of their digital campaigns, Realtor.com receives thousands of consumer [...]

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Google+ to allow sharing of Circles – how to use in your business

Lani Rosales — Tue, 27 Sep 2011 05:00:17 +0000

New feature on Google+ As seen in the video above, Google is set to allow Circles to be shared on the Google+ social network. By clicking the Google+ Circles page and selecting a specific circle, in addition to “edit” and “delete” as options, “share” will now allow users to make any Circle public, without revealing the name of the list [...]

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Austin business proves that social media cuts both ways

Lani Rosales — Tue, 07 Jun 2011 05:02:17 +0000

Best PSA ever If you’ve ever visited Austin and gone to the Alamo Drafthouse, it is a fantastic experience and oh so very Austin-esque. It is a movie theater where you can order dinner and drinks throughout the movie and you can even get pitchers of fantastic draft beers. The staff is likely to have tattoos and say “no worries, [...]

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