Keyword: Service

How not to over promise and under deliver, it’s a matter of dollars and cents [Pt. 1]

How not to over promise and under deliver, it’s a matter of dollars and cents [Pt. 1]

Sexy, Right? If you’re reading this, then you are probably like me- a consumer advocate first and foremost, and always looking for ways to see your business through fresh eyes. The buzz word du jour is experience, and I honestly believe we all want to deliver it, but often businesses are caught up in that other buzz word (which is ...

Benn Rosales | 2011/10/03  | 27 Comments Marketing

REALTOR most despised – an open letter to the industry

REALTOR most despised – an open letter to the industry

Originally published October 20, 2007: First of all, not all Realtors fall into a category of “disliked,” in fact, I would imagine that the reason Realtors rank so highly with consumers in polls is because the one-on-one relationships overlook shortcomings. Maybe you are self-important, always on your cell phone in public, pacing up and down the outdoor patio of the ...

Benn Rosales | 2010/11/06  | 47 Comments Editorials

Three Geniuses Walk Into a Bar…

Three Geniuses Walk Into a Bar…

  Folks, I have compiled the first in a series of helpful discussions between three leaders in our industry…and moi – the court jester. This first installment includes the following illustrious crew: Brandie Young, Ken Brand and Paula Henry. They were directed to answer my questions in ten words or less. These respected business persons can teach you a lot ...

Gwen Banta | 2010/03/12  | 56 Comments Coaching

Cultural Blogging – Finding a Different Audience

Cultural Blogging – Finding a Different Audience

Article originally published 12/01/2007: I don’t know if you know this but I was one of the apprentices for Project Blogger this past summer. I was lucky to have Paul Chaney, Mr. “Realty Blogging”, as my coach and we became friends and still keep in touch. During the competition I became extremely frustrated with the judging (and so did the ...

Ines Hegedus-Garcia | 2009/10/10  | 27 Comments Marketing

He Deth Protest Too Much

He Deth Protest Too Much

Is deth a word? You know what I mean, right?  “I don’t want to hurt your feelings, but…”  Ah, yeah, that’s exactly what you want to do.  On Sunday, I was a course monitor at a 10k.  The little police cadets – they were so cute – kept saying, “I don’t care if people get mad ‘cuz we’re blocking the ...

Vicki Moore | 2008/09/23  | 6 Comments Ethics

I Will Not be Captured

I Will Not be Captured

Fake Names Many celebrities have signed up to view homes on my site in the past year, as well as some people with really crazy, unique names. I Curious and Just Looking have stopped by. Hey You and Bob Bobbing signed in, as did asdf Afsdf, whose left hand seemed to be stuck at the keyboard. Some of the names ...

Paula Henry | 2008/07/05  | 65 Comments Marketing

Define “Real Estate Professional”

Define “Real Estate Professional”

Graphic by Lani Anglin-Rosales In a recent post by Teresa Boardman, she asked “What do Agents Really Want?” The post was interesting and it generated a lot of comments. In those comments, an issue was raised about what a real estate professional was. I offered the following definition: A party who acts as an intermediary between sellers/landlords and buyers/tenants of ...

Bill Lublin | 2008/06/23  | 25 Comments Ethics

What Are Brokers Afraid Of?

What Are Brokers Afraid Of?

Broker and Technology Last week I had the opportunity to teach a risk management class for Brokers, in regards to technologies used by agents. I would guess that the percentage of Brokers who have bought fully into technology were about 50%. Not surprisingly, most the Brokers who seem to actually get it, were also those with large companies and higher ...

Matthew Rathbun | 2008/06/10  | 23 Comments How to

It’s Time For the Real Estate Industry to Get Engaged

It’s Time For the Real Estate Industry to Get Engaged

This post was brought about by a thread on my local association blog about whether or not we should be feeding our listings to Zillow. I’m not going to re-open that debate here. (so let’s try not to hi-jack the comment thread with Zillow diatribes ) I want to discuss what I see as a schism developing between the attitude ...

Daniel Rothamel | 2008/06/04  | 31 Comments Marketing

What’s Worth Knowing?

What’s Worth Knowing?

Teach Me Something There has been a lot of reference to how much can be learned if practitioners were to read industry blogs. However recently I’ve noticed that the RE.net has put more emphases on who’s blog is bigger…oops, I mean better. There is seemingly more in-fighting than valuable information in recent days. Therefore, I want to take a reprieve ...

Matthew Rathbun | 2008/05/11  | 12 Comments Marketing

Realtors Using Sprint PCS / E-Key- Notice

Realtors Using Sprint PCS / E-Key- Notice

Beware   Every Realtor using Sprint PCS that signed up during the initial phase of the E-Key launch that were offered freebies to change their plans should immediately be aware that Sprint is expiring those freebies.  Offers differed in many areas of the Country, so it is impossible for me to break down what problems you may experience.  These expirations ...

Lani Rosales | 2008/04/21  | 9 Comments Product Review

How to negotiate against your clients

How to negotiate against your clients

As with most of the geniuses who write here, I have been very busy with business recently. 3 contracts and 2 offers on the go tonight, and another two offers coming up in the next two days. Being this busy is a good problem to have! Being in the middle of 5 sets of negotiations has made me aware of ...

Benjamin Bach | 2007/12/03  | 9 Comments Ethics