Keyword: sales research

Researchers Find Twitter as a Predictor of Sales Volume

Researchers Find Twitter as a Predictor of Sales Volume

Twitter as a monitor Three researchers at the University of Texas at Austin have developed a new (albeit uberly complex) tool that uses Twitter to predict company sales. Their model uses Twitter’s keywords to predict sales, whether to increase inventories or place items on sale. Their model accurately predicted sales of three movies that came out on the same day- ...

Lani Rosales | 2009/12/01  | 11 Comments News

Researchers Find Twitter as a Predictor of Sales Volume

Researchers Find Twitter as a Predictor of Sales Volume

Twitter as a monitor Three researchers at the University of Texas at Austin have developed a new (albeit uberly complex) tool that uses Twitter to predict company sales. Their model uses Twitter’s keywords to predict sales, whether to increase inventories or place items on sale. Their model accurately predicted sales of three movies that came out on the same day- ...

Lani Rosales | 2009/12/01  | 11 Comments News