Keyword: real estate technology

Facebook invisibility is the French kiss of death

Facebook invisibility is the French kiss of death

Don’t die. Read this instead. Who is NOT on Facebook? Facebook may have over one billion users by the end of 2012. Your parents. Your kids. Past and current clients. The 1% and the 99%. Friends, faux-friends and competitors. And everyone else. Facebook accounts are as common as email accounts these days. Using Facebook with excellence provides sincere real estate ...

Ken Brand | 2012/01/30  | 13 Comments Editorials

Windermere Solutions CEO John Jones’ 2012 roadmap

Windermere Solutions CEO John Jones’ 2012 roadmap

Windermere Solutions Recently named to the 60 Genius Brands to watch in 2012 list, Windermere Real Estate brokerage spinoff tech company Windermere Solutions was born from a push to invest in technology and has aggressive expansion plans for 2012. Windermere Solutions CEO, and former CIO at Windermere Real Estate, John Jones gave AGBeat a sneak peek into the backstory of ...

AGBeat | 2012/01/07  | 14 Comments News

Active Website hosts first annual Blog Swap to discuss real estate in 2030

Active Website hosts first annual Blog Swap to discuss real estate in 2030

2011 Blog Swap On December 15th, ActiveWebsite.com is hosting their inaugural national discussion and blog swap on the theme “Real Estate in 2030,” an in depth discussion on the future of real estate and how technology is changing the industries. The company is a real estate technology provider that was originally born as a web design outfit, and their Blog ...

Tara Steele | 2011/12/01  | 25 Comments News

RPR adds analytics for investors and over 50 other product updates

RPR adds analytics for investors and over 50 other product updates

RPR Verson 1.10 In the above demonstration, Director of Social Media at Realtors Property Resource (RPR), Reggie Nicolay demonstrates the newest features included in RPR with impressive new analytical tools for investors. The new release offers over 50 user requests and enhancements including an easier, more clear path to setting up an account for new users. For those unfamiliar with ...

AGBeat | 2011/11/05  | 17 Comments News

How technological innovation in real estate has been stifled

Yoda versus The Hulk- image by Austin photographer JD Hancock.

Big versus small – which will win? An army of 1,408 versus an army of two. If you were a betting person, which would you bet on? Most folks would obviously choose the larger army, but when it comes to real estate technology, more hasn’t been better. The success of two big websites – Trulia and Zillow – do a ...

Matt Fuller | 2011/11/05  | 28 Comments Editorials

Technology still not the answer to a successful real estate practice

Technology still not the answer to a successful real estate practice

Closing in on half a century in real estate Earlier this month I quietly acknowledged my 42nd year as a licensee. All but just over six of those years have been spent as a designated broker. Read: where the buck stops. The first nearly six years were spent as an agent listing/selling homes to owner users, not investors. High tech ...

Jeff Brown | 2011/10/27  | 43 Comments Editorials

Traditional real estate trainer using technology for interactive instruction

Traditional real estate trainer using technology for interactive instruction

Using technology to save money In southern Florida and Michigan, real estate trainer Floyd Wickman is using a two-way video system which the company says has proven to be as effective as in-person training. Wickman has been in the industry for over 30 years, and Bob Chartuk, Marketing Director of Floyd Wickman Associates says that the class in the pilot ...

Marti Trewe | 2011/10/20  | 20 Comments Gadgets

San Francisco rental search startup gets major backing, plans to go national – exclusive

San Francisco rental search startup gets major backing, plans to go national – exclusive

Connecting landlords and renters in a lovely way SAN FRANCISCO – After several month in private beta, Lovely is opening to the public and the company aims to improve the search experience for renters. Currently, the site is available in San Francisco, but with an impressive list of investors, the company will expand to metros across the nation. Additionally, they ...

Lani Rosales | 2011/10/11  | 22 Comments Leasing

Posterous graduates from blog platform to full fledged social network

Posterous graduates from blog platform to full fledged social network

Posterous’ growth Since the launch of Posterous, we have reported on their easy to use mobile apps, browser extensions, domain registration directly from their blogging back end, exporting options that took aim directly at Active Rain, simple newsletter options built in, private and public groups allowing control over sharing and more. Posterous is now announcing the evolution of their blogging ...

Tara Steele | 2011/09/14  | 4 Comments San Francisco

Virtual design technology for marketing real estate listings

Before virtual staging and after virtual staging. Click to enlarge.

Using virtual staging in real estate Although a common practice in commercial real estate, virtual staging to show the potential of a property or piece of land is less common in residential real estate as some question the ethics of presenting a property in any other way than its current state. It’s tricky, but if marketed properly and clearly marked ...

Tara Steele | 2011/08/29  | 35 Comments Social Media

Evolution of a California Realtor’s custom signs – now using QR codes

Evolution of a California Realtor’s custom signs – now using QR codes

Can you be critical of QR codes and use them anyway? Yes. We have long opined that QR codes are a passing trend, and despite the lack of long term viability, many agents are using them for various marketing efforts, including yard signs. In July, Ted Mackel of HomeBuysBlog.com wrote in a similarly cynical tone about QR codes, citing their ...

AGBeat | 2011/08/25  | 21 Comments Marketing

Google +1 button gets another update, offers new features

Google +1 button gets another update, offers new features

The +1 button keeps getting better As we reported yesterday, the Google +1 button finally offers an inline view of any user who is in your network that has already clicked the +1 button on any given website or webpage, and we noted, “where Google’s power lies is in integrating the new Google+ network, which we anticipate will soon become ...

AGBeat | 2011/08/25  | 14 Comments Social Media