Keyword: real estate practice
Dual real estate revolutions gaining velocity
Revolution #1 In case you haven’t noticed, the local MLS is available to the public through literally a hundred if not a thousand websites in your market. In fact, I’d go as far as to say ya can’t swing a dead cat without hittin’ some Realtor’s IDX. (In essence, the MLS on an agent’s website.) This means that if you’re ...
Open letter to Santa asking for wisdom for Realtors and world peace
My Christmas wish In the spirit of, well, Christmas, instead of asking for a ton of glittery, sparkly, furry, and even cool electronic things beneath our trees this year, a few of us Realtors have a different kind of request. We feel that we may need to be imparted with the gifts of knowledge, the age old art of double checking ...
Simple solution to the “my relative is an agent” argument
We’ve all been there We’ve all been there: a friend tells us that they wanted to use our services, but a relative has a real estate license and they feel obligated to use that person. Here’s a strategy to use which may be a win/win for all involved! Someone I know casually called and asked me to list his house. ...
New 2012 AGBeat media kit available now
- We know you want the most sophisticated audience, and here it is!
The harsh reality that chases most from the real estate business
Get results or die One of the things pounded into my noggin since I decided to follow in Dad’s real estate brokerage footsteps was that it’s all about results. No results, no pay. There’s zero, zip, nada, no reward for tryin’ really really hard, yet failing to generate the results for which you were hired. That one harsh reality is ...
Why real estate brokerage is hated by the Life Is A Journey crowd
Radical life changes On June 15th, 1967, the last day of my sophomore year in high school, I found myself in Dad’s car headin’ down I-5 towards my new home in San Diego County. It was only several weeks till my 16th birthday, and I was both sad to leave Mom, but excited in my anticipation of pretty much everything ...
Real estate agents wax sentimental about client withdrawal
My buyer just closed on her house last week. It’s her first place, so she is thrilled. It’s a paycheck, so I should be elated (cha-ching). Another satisfied customer, right? Well, what ought to be a joyous moment for me often ends up being bittersweet. This always happens, especially with clients I adore beaucoup. We get keys, we do the ...
Are real estate professionals actually masochists?
Lured by a national real estate frenzy , people flocked to get their real estate licenses during the boom. Our industry was flooded with part-timers, moonlighters and straight up amateurs chasing quick commissions and fast deals. You could throw an ashtray on the market and it would command multiple offers! But then, as we all painfully know, the market imploded ...
Benn Rosales
Conal Campbell
Elijah May
Lani Rosales
Tara Steele
Marti Trewe
Charlene Jimenez
