AGBeat » real estate marketing http://agbeat.com News, insights, tools, and inspiration for business owners and professionals Fri, 10 Feb 2012 02:21:03 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 How one broker landed Phil Mickelson’s $7 million real estate listing http://agbeat.com/real-estate-sales-marketing/how-one-agent-landed-phil-mickelsons-7-million-real-estate-listing/ http://agbeat.com/real-estate-sales-marketing/how-one-agent-landed-phil-mickelsons-7-million-real-estate-listing/#comments Mon, 30 Jan 2012 20:41:33 +0000 Tara Steele http://agbeat.com/?p=55590 Landing a famous listing Famous golfer, Phil Mickelson has recently listed his $7 million villa in Rancho Santa Fe, California and as you would imagine, it is a beautiful home that is a highly desirable listing for any real estate professional. How does an agent land a listing of this caliber with the high level of exposure that comes along [...]
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]]> http://agbeat.com/real-estate-sales-marketing/how-one-agent-landed-phil-mickelsons-7-million-real-estate-listing/feed/ 15 Third party real estate sites’ alleged black hat SEO tactics http://agbeat.com/news-business/the-renewed-fight-against-third-party-real-estate-sites-alleged-black-hat-seo-tactics/ http://agbeat.com/news-business/the-renewed-fight-against-third-party-real-estate-sites-alleged-black-hat-seo-tactics/#comments Sun, 29 Jan 2012 04:11:27 +0000 AGBeat http://agbeat.com/?p=55561 The renewed fight against questionable tactics For years, third party real estate media sites have been under scrutiny by SEO experts for using what some call “questionable tactics” as they are accused of hurting real estate brokerages’ ability to achieve search engine visibility for their own websites. Many fought against the multi-million dollar sites years ago, but most have given [...]
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]]> http://agbeat.com/news-business/the-renewed-fight-against-third-party-real-estate-sites-alleged-black-hat-seo-tactics/feed/ 78 Property listing bloopers for the history books http://agbeat.com/real-estate-sales-marketing/tajma-hall-of-leases-mls-bloopers-for-the-history-books/ http://agbeat.com/real-estate-sales-marketing/tajma-hall-of-leases-mls-bloopers-for-the-history-books/#comments Wed, 25 Jan 2012 13:00:55 +0000 Gwen Banta http://agbeat.com/?p=55100 The “Tajma Hall of leases”??? This agent should be sealed in a mausoleum until he can pass a spelling test AND a history test! However, he wasn’t the only one who buried himself this week – check out these other  bloopers, friends: Please tell me it’s a joke… “Presenting the Tajma Hall of Leases” (Presenting the idiot savant of agents.) [...]
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]]> http://agbeat.com/real-estate-sales-marketing/tajma-hall-of-leases-mls-bloopers-for-the-history-books/feed/ 27 Unique virtual assistant company has ambitious growth goals http://agbeat.com/news-business/unique-virtual-assistant-company-has-ambitious-growth-goals/ http://agbeat.com/news-business/unique-virtual-assistant-company-has-ambitious-growth-goals/#comments Thu, 19 Jan 2012 03:40:27 +0000 AGBeat http://agbeat.com/?p=55290 A different spin on virtual assistants Founded in 2000, RealSupport CEO and President, Carrie Gable set out to put real estate assistants in agents’ offices without taking up an extra desk, rather making the process completely virtual. What separates RealSupport in the virtual assistant industry, however, is that they have a brick-and-mortar office location near Chicago where they hold normal [...]
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]]> http://agbeat.com/news-business/unique-virtual-assistant-company-has-ambitious-growth-goals/feed/ 23 Imprev inks major deals, CEO says 2012 a growth year http://agbeat.com/real-estate-news-events/imprev-inks-large-deals-ceo-forecasts-growth-in-2012/ http://agbeat.com/real-estate-news-events/imprev-inks-large-deals-ceo-forecasts-growth-in-2012/#comments Sun, 08 Jan 2012 02:59:21 +0000 Tara Steele http://agbeat.com/?p=54956 Imprev forges ahead In light of Market Leader’s recent cancellation of their contract with Imprev, speculation looms as to why. Imprev CEO, Renwick Congdon told AGBeat that “Market Leader has been moving from the House Values lead generation model for the last few years, really since the acquisition of Realty Generator in November of 2007, to a SaaS model. The [...]
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]]> http://agbeat.com/real-estate-news-events/imprev-inks-large-deals-ceo-forecasts-growth-in-2012/feed/ 18 Better Voicemail kills phone tree prompts, gets Siri-licious http://agbeat.com/gadgets/smartphones-gadgets/better-voicemail-could-kill-the-phone-tree-prompts-and-make-your-voicemail-siri-licious/ http://agbeat.com/gadgets/smartphones-gadgets/better-voicemail-could-kill-the-phone-tree-prompts-and-make-your-voicemail-siri-licious/#comments Wed, 14 Dec 2011 16:07:09 +0000 AGBeat http://agbeat.com/?p=54146 The Better Voicemail system Prior to their beta launch, we introduced our readers to Better Voicemail, an iPhone app that not only transcribes voicemails (so they can be read in an agent’s palm rather than putting the phone up to their head in front of clients or while in the car), but offers visual indicator icons that tell the agent [...]
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]]> http://agbeat.com/gadgets/smartphones-gadgets/better-voicemail-could-kill-the-phone-tree-prompts-and-make-your-voicemail-siri-licious/feed/ 27 So you think you are worthy of referrals? Best practices for growing referrals http://agbeat.com/real-estate-sales-marketing/so-you-think-you-are-worthy-of-referrals-best-practices-for-growing-referrals/ http://agbeat.com/real-estate-sales-marketing/so-you-think-you-are-worthy-of-referrals-best-practices-for-growing-referrals/#comments Tue, 13 Dec 2011 22:41:52 +0000 Matthew Collis http://agbeat.com/?p=54121 Are your efforts good enough? Maybe you think you’re doing a great job at getting referrals. Conversely, perhaps you know it’s an area you need to work on. If you’re struggling to get business right now because of the tough economy, you need to make sure you’re doing everything in your power to 1) keep in touch and stay top [...]
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]]> http://agbeat.com/real-estate-sales-marketing/so-you-think-you-are-worthy-of-referrals-best-practices-for-growing-referrals/feed/ 26 Startup offers the antidote to uninspired or dead real estate blogs http://agbeat.com/real-estate-sales-marketing/startup-offers-the-antidote-to-uninspired-or-dead-real-estate-blogs/ http://agbeat.com/real-estate-sales-marketing/startup-offers-the-antidote-to-uninspired-or-dead-real-estate-blogs/#comments Tue, 13 Dec 2011 05:55:02 +0000 AGBeat http://agbeat.com/?p=54117 Face it, blogging is hard work One of the plagues of the real estate industry is the enthusiasm of Realtors about marketing products. Why is it a plague? Because enthusiasm is never enough fuel to keep any marketing tool finely tuned and in use, and the bottom line is that we see real estate blogs go dormant for weeks, months, [...]
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]]> http://agbeat.com/real-estate-sales-marketing/startup-offers-the-antidote-to-uninspired-or-dead-real-estate-blogs/feed/ 39 Free real estate professional referral network that doesn’t suck http://agbeat.com/real-estate-sales-marketing/free-real-estate-professional-referral-network-that-doesnt-suck/ http://agbeat.com/real-estate-sales-marketing/free-real-estate-professional-referral-network-that-doesnt-suck/#comments Fri, 09 Dec 2011 20:17:17 +0000 Lani Rosales http://agbeat.com/?p=54002 Referral network We’ve seen a LOT of online referral networks over the years and most are cheesy, smarmy and promise the moon and the stars to a hungry real estate professional crowd. ReferralAgreement.com stands out by being a simple online referral network that is easy to scan, easy to use, has a free option and they’re not beating you over [...]
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]]> http://agbeat.com/real-estate-sales-marketing/free-real-estate-professional-referral-network-that-doesnt-suck/feed/ 23 Rezora – multi-tiered email marketing for teams and organizations http://agbeat.com/real-estate-sales-marketing/rezora-multi-tiered-email-marketing-for-teams-and-organizations/ http://agbeat.com/real-estate-sales-marketing/rezora-multi-tiered-email-marketing-for-teams-and-organizations/#comments Fri, 09 Dec 2011 03:45:52 +0000 Marti Trewe http://agbeat.com/?p=53997 Stepping up your company’s email marketing Most companies slap together an emailer with 200 words, a picture of two people shaking hands and hit send to their database. Boom, email! But this blind approach has been outdated for some time, especially when working in a team environment wherein branding, message, design and customization are critical to lead generation. Enter Rezora [...]
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