Keyword: quality content

Taking the ‘Hype’ out of Hyper-Local Blogging

Our Message is Lost in the Noise

It Only Takes 10 Steps… Rain god, Jonathan Washburn, made a statement in his recent ActiveRain blog article, “10 Steps to Localism Success“: 5. Do not post a bunch of self serving marketing material on the bottom of your post: If a home buyer or seller finds your information interesting they will figure out how to contact you. Also, our ...

Rich Jacobson | 2008/07/03  | 35 Comments Marketing

Quality Content = Quality Leads

Quality Content = Quality Leads

Working Unqualified Leads, Oh Goody! I’ve had some interesting conversations this past week with several fairly successful RE bloggers. In each situation, these individuals have had prior experience pulling in contacts through traditional static websites, as well as working ‘paid’ leads provided by search/listing aggregators. Now most of us have had the wonderfully thrilling experience of working ‘raw’ unqualified leads. ...

Rich Jacobson | 2008/05/31  | 36 Comments How to

Taking the ‘Hype’ out of Hyper-Local Blogging

Our Message is Lost in the Noise

It Only Takes 10 Steps… Rain god, Jonathan Washburn, made a statement in his recent ActiveRain blog article, “10 Steps to Localism Success“: 5. Do not post a bunch of self serving marketing material on the bottom of your post: If a home buyer or seller finds your information interesting they will figure out how to contact you. Also, our ...

Rich Jacobson | 2008/07/03  | 35 Comments Marketing

Quality Content = Quality Leads

Quality Content = Quality Leads

Working Unqualified Leads, Oh Goody! I’ve had some interesting conversations this past week with several fairly successful RE bloggers. In each situation, these individuals have had prior experience pulling in contacts through traditional static websites, as well as working ‘paid’ leads provided by search/listing aggregators. Now most of us have had the wonderfully thrilling experience of working ‘raw’ unqualified leads. ...

Rich Jacobson | 2008/05/31  | 36 Comments How to