Public Relations Tag


Proof or goof: hilarious, ridiculous market...

Dec 04, 2013No Comments1841 Views

Marketing can be tough. So very tough. And when screw ups take place, we are lucky enough to be here to catch them and share them with you for fun!

marketing errors

“Guess area” and other question...

Oct 30, 2013No Comments372 Views

Marketing can be tough. So very tough. And when screw ups take place, we are lucky enough to be here to catch them and share them with you for fun!

biomarin ceo

BioMarin CEO calls terminal cancer patient ...

Sep 24, 201317 Comments1702 Views

BioMarin pharmaceutical continues to astonish, not by their move to refuse a dying cancer patient life-saving treatment, despite the FDA's direct approval to do so, but by their CEO writing aggressive emails laced with insults and condescension.


BioMarin reveals crisis strategy in callous...

Sep 16, 20138 Comments1020 Views

BioMarin continues to be at the center of a crisis management nightmare as they deny a cancer patient a life-saving drug, but their strategy was unveiled as the CEO accidentally hit "reply-all" on an email, including the


“Poopular area” and other over ...

Sep 11, 2013No Comments259 Views

There are so many marketing typos committed every day that this weekly column filled with real errors just never ends!

biomarin refusing care

PR crisis in the making at BioMarin Pharmac...

Sep 10, 20137 Comments883 Views

Ethics is a principle at the core of crisis management planning for businesses. Of course, there are ethical considerations once a crisis is underway while making such decisions as, "How much proprietary information should we reveal


Airlines sucking at social media, despite i...

Sep 05, 2013No Comments282 Views

Years ago, failing to understand the implications of social media was common, but there is no excuse today for a major airline to screw up so royally in public. This is a teachable moment for all sizes

advertising gaffes

“Submit peappoval and poo” R...

Aug 14, 2013No Comments226 Views

These advertising gaffes are real, hilarious, and sure to make you self conscious about your own marketing copy.

jars of poo

What businesses can learn from politicians ...

Aug 07, 2013No Comments322 Views

After a massive protest at the Texas capitol, public officials are making claims they may or may not be able to back up, teaching all businesses an important lesson.


Food truck employee fired for rage tweeting...

Aug 01, 20131 Comment269 Views

After a large food truck order resulted in a $0 tip, the worker took to the internet to call out the company that failed to tip and has been fired as a result. You can learn from

teachable moments in public relations

Teachable moments from 8 public relations s...

Jul 29, 20131 Comment474 Views

Brands of all sizes make mistakes, and these eight public relations snafus offer several lessons for professionals and business leaders alike.


Disabled man says Delta forced him to crawl...

Jul 29, 20133 Comments277 Views

Delta airlines is now the subject of a lawsuit that paints an ugly picture of the company's treatment of disabled passengers - will this impact their long term reputation?