Keyword: psychology

Study reveals apologizing isn’t always the right thing to do

Study reveals apologizing isn’t always the right thing to do

A recent study published in the Scientific American reveals that “I’m sorry” just isn’t good enough. Subjects were tested by being shorted money and those who imagined getting an apology were happier than those who were apologized to. Additionally, those who only envisioned apologies proved to have higher trust levels of trust in subsequent testing, revealing that people who soothed ...

Lani Rosales | 2011/01/27  | 19 Comments How to

How to deal with goof ball decisions, idiotic irrationality and Cognitive Bias.

How to deal with goof ball decisions, idiotic irrationality and Cognitive Bias.

One Hundred Seventeen That’s how many Ah-Ha and Ha-Ha Cognitive Biases I counted.  117. I say Ah-Ha, because reading about them explains why people make the stupidest decisions and behave boldly-irrational. I say Ha-Ha, because I have to laugh at myself and how many of these decision-making, behavioral, belief and social biases I allow to tarnish my day-to-day adventures.  Turns ...

Ken Brand | 2010/05/24  | 19 Comments How to

Want to Know How to Influence Buyer and Seller Behavior?

Want to Know How to Influence Buyer and Seller Behavior?

Influence aka manipulation Boy that word “manipulation” sure sounds evil, doesn’t it? Implying that people can be influenced (or as I like to refer to it as for fun, “manipulate”) gets people in a tizzy, but guess what? All marketing studies, tactics and implementation involve influence of others and it’s not evil, it’s a simple understanding of the human mind. ...

Lani Rosales | 2009/10/29  | 12 Comments Marketing

Clients Acting Sheepish?

Clients Acting Sheepish?

Image Credit I’m always amazed at how rational, professional clients can make seemingly illogical decisions when it comes to the process of buying or selling a home. When faced with facts and statistics that should lead to a comfortable and informed decision, the most intelligent clients still let fear and uncertainty dictate their choices.  Why does this happen? Herding Impulse ...

Heather Elias | 2009/03/24  | 8 Comments Real Estate

Lie To Me? I Saw You Twitch…

Lie To Me? I Saw You Twitch…

Whatever You Do, Don’t Blink I don’t watch a lot of tv, mainly because I have a short attention span, and something has to be pretty compelling to catch my interest.  If you haven’t caught an episode of Fox’s new series, “Lie to Me” you probably want to check it out. The show follows Dr. Cal Lightman, a ‘deception expert’ ...

Heather Elias | 2009/02/10  | 8 Comments G-Love

Second-guessing and (almost) missed opportunities.

Second-guessing and (almost) missed opportunities.

I’ve always been good at second-guessing myself. I am the king of the “what if” game. What if I do this? Will the outcome be (a), (b), or (c). If its (c), what will happen next? And if that thing happens and then I do (b) as well, will the outcome be more like if I had done (a) in ...

Matt Stigliano | 2009/01/21  | 5 Comments How to

Are You Still Talking At Your Clients?

Are You Still Talking At Your Clients?

The Agenda I was reading a Seth Godin blog post this week, and one line jumped out at me. “The key in understanding someone’s actions is understanding their agenda.” While the context of the post wasn’t referring to homebuyers or sellers, it is completely appropriate. This is true from the first meeting with them, when you are figuring out if ...

Heather Elias | 2008/10/23  | 6 Comments Marketing

This May Be Holding You Back

This May Be Holding You Back

original image courtesy of Gaetan Lee But They’re The Same! Two guys that pledged the Phi Kappa Psi fraternity together back in college now work at the same company a decade later. They both have their B.A. in Business from the University of Texas, they are both equally attractive and intelligent, both from similarly wealthy neighborhoods in Dallas, both drive ...

Lani Rosales | 2008/08/04  | 18 Comments How to