Keyword: print marketing

Montreal Realtor blocked by association from putting up tacky billboard ads

Montreal Realtor blocked by association from putting up tacky billboard ads

Parody billboard advertising This summer, a Netherlands billboard company had vacancies on several large billboards on the highways and every morning were changing the ads in their most heavily trafficked area with the text “the sooner you advertise here, the better,” threatening the nation with overweight nudity. The provocative series enlightened us and piqued marketers’ interest across the globe and ...

Lani Rosales | 2011/12/08  | 41 Comments Editorials

Can real estate consumers tell what you do best? They better

Can real estate consumers tell what you do best? They better

I recently wrote about the importance of your real estate marketing having a Unique Sales Proposition. A core offering that stands out above everything else you do in real estate. So now what? Now that you have determined your USP, how do you promote your USP? How do consumers know what you specialize in, what makes your services better for ...

Kye Grace | 2010/12/07  | 26 Comments Lead Generation

Does your print marketing need some botox? Here’s what the doctor ordered

Does your print marketing need some botox? Here’s what the doctor ordered

The real estate industry is comprised of hundreds of thousands of people, many of whom have no background in advertising or marketing which means that sometimes the independently launched marketing campaigns lack polish. So let’s take a quick peek at some easy ways to jazz up your marketing and the example below is a flyer that was in front of ...

Lani Rosales | 2010/07/17  | 54 Comments How to

Business Card Creator for the Un-Creative

Business Card Creator for the Un-Creative

Fast, Easy and Shiny, oooh! If you’re tired of the same 10 business card templates or having someone else’s logo splashed all over the back of your cards, check out Business Card Star. There are two options: free (print out a pdf so you can print your own at home) or paid (order a set to be professionally printed and ...

Lani Rosales | 2009/05/04  | 4 Comments Marketing

Dominate Your Geographic Niche- Under $83/mo

Dominate Your Geographic Niche- Under $83/mo

In addition to being an active real estate agent and an industry technology trainer and coach, I also teach new agents how to jump into the wonderful world of real estate. I teach them how to look for business, how to be confident and competent, and ultimately how to be successful. One of the things I talk about is niche ...

Mariana Wagner | 2008/06/05  | 25 Comments Coaching

Is There a Place for Print?

Is There a Place for Print?

Chart courtesy of Gawker Might print be a place to achieve long-term branding success? While newspapers’ readership and revenue are declining, people are still reading them – especially local newspapers (and weeklies in my market). I was meeting with a friend and local print-media publisher earlier this week, and he told me that I am so far ahead of where ...

Jim Duncan | 2008/04/02  | 12 Comments Marketing