(Marketing News) Experiential marketing is not a new concept but is still not mainstream, so let's talk about what exactly the phrase means and how your brand can benefit.
(Marketing News) Explainer videos have been popular for several years now, but there are very few tools available for the non-tech savvy professionals to create their own.
(Business Marketing) Google AdWords has recently made some updates with more to come that makes measuring conversions more meaningful for business decision makers.
Pantene's new #WhipIt campaign addresses the double standards in the workplace - women are called pushy when men are called persuasive for the same behaviors.
The Pantone color of the year for 2014 has been announced, and brands will take note because color psychology has a direct impact on conversions.
Like many things imagined in Japan, a new advertising space has been created, with Japanese women registering to get paid to put ads on their thighs.
MLS listing remarks can be a source of infinite entertainment, with plenty of mistakes to go around. Let's look at some real life examples, shall we?
Mailing action figures to potential clients in what this Swedish photographer calls "the most epic self-promotion ever," is a clever way to stand out from the massive crowd.
Logo thiefs are so common that a new website has launched to highlight this despicable behavior, naming names and doling shame.
This video will help you save time creating PowerPoint presentations, and help you to make them more beautiful. We learned a lot from this week's expert panelist!
This week's gaffes and laughs come to us from the marketing copy found in real estate listings, and some are so ridiculous, you will laugh out loud - give it a shot!
QR codes have been noted as a fad, a passing trend, but IF a brand adds value through the codes, it is useful and worth exploring.
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