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You May Talk A Good Marketing Game, Now Prove It
How often do you go into a listing appointment and talk about how slick your internet marketing is? When you’re trying to impress a potential client and prove to them that your listing package is the best thing to come around since Al Gore invented the internet, it’s easy to talk about listing feeds, show a video or two, and ...
Check-ins & likes – crafting how the world sees you
Tyler Bell, in his post, “Why check-ins and like buttons will change the local landscape“, absolutely nails it. We check-in and “like” things not only to share information and locations with our friends, fans and followers, but to share a part of us. To reveal something about us. It is a form of self-expression and self-crafting in a way. We ...
Get OFF Facebook and Sell My Friggin’ House Already!
Put the consumer first in your business activities, then play, prospect and market.

New 2012 AGBeat media kit available now
- We know you want the most sophisticated audience, and here it is!
The Dreaded Short Sale
Why walk away?? I work with many agents who will tell me that they walk away from listings when there is a high probability of there being a short sale. They are walking away from business, leaving money on the table, so I am prompted to ask, “why?”. This is what they tell me: #1- I don’t understand how short ...
How Secure are Listings Today?
Please welcome our newest writer Matt Wilkins who is a young Realtor running a unique brokerage he will be talking about (among other things) over the coming weeks. He has an interesting perspective and is no stranger to controversy or critical thinking. We are excited to learn from him as he joins us, please let him know what you think ...
The Setup, The Pitch and the (Agent’s) Stolen Identity
The Phone Call In my job I get a “what-the-heck” phone call almost every day. This week I received one that I had to share. What would you think if you found out that someone was posing as you, the listing agent, in an effort to steal money from unsuspecting consumers? Do I have your attention? The Nigerian “Owner” An ...
Fresh Shrimp, Home Sales, And a Good Offer
Bizarre… I wish I had my camera to capture this bizarre offer. Actually, it wasn’t so much the offer itself as much as it was the context it was presented. Let me set the stage for ya… I live outside of Phoenix, AZ. It’s a desert. Dirt, sand, shrubs, and what we call mountains (folks from the Rockies laugh at ...
List ‘em Right, Dog!
Photo Credit It’s a Dog Eat Dog World Out There I had a buyer in town for the last three days looking at homes. She’s pretty motivated so we saw all 25-ish homes she honed in on online. We did see some very nice ones and found a few for her to bring her other half to see next week, ...
Why Your Local MLS is Sinking to #2 in Home Searches
A Study Case Study: Okay, not really and “official” case study, but get this … Derek and I go to take a listing. It is a referral from another one of our sellers. It is a home that was previously on the market for 9 months at $250,000. Adorable home in great condition, beautiful lot, etc. However, it has minimal ...
Top 10 Ways to Use Blogging in Real Estate [7]
Top 10 Ways to Use Blogging in Real Estate #7: Market Your Listings Preface Start: Shut it. I don’t want to hear the nay-sayers that say that real estate bloggers should not blog about their listings. lalalalalalalala. I can’t hear you! Here’s the deal: I am a real estate agent before I am a blogger. In fact, I am a ...
How To Get The Listing Every Time!
With this post, I am introducing the new iRuss. Here is another email from Raymond: Hi Russell, I’m trying to get some realistic perspective on the fall out rate of listings as experienced by successful listing specialists. It’s not my intention to invade your privacy so I will understand should you ignore my request. Anyway here is what I’d ...
Bad Business Strategy!
Photo Courtesy of Creative Commons The Place I was attending the Spring Meetings of REOMAC (The REO Manager’s Association of California) in Indian Wells California earlier this month. This event is one of two annual meetings of the Nation’s premier Default Management Organization. It attracts many members, and a number of wannabe REO specialists. Many of these agents have determined ...












