Keyword: investment

Last bastion of obfuscation – real estate marketing lacks transparency

Last bastion of obfuscation – real estate marketing lacks transparency

Take a Critical Look When was the last time you have taken a critical look at your marketing plan? Not in terms of completeness or variety or creativity but rather in terms of effectiveness. And not effectiveness in terms of whether the house sold or not, but whether the sale took place because of your marketing or by dint of ...

Jonathan Dalton | 2010/08/21  | 35 Comments Highlights

Slumlord or Savvy Investor? You Tell Me

Slumlord or Savvy Investor?  You Tell Me

Slum or savvy? Does buying a cheap house in a run down neighborhood make you a slumlord, or is it just good business sense? While working on a Broker Price Opinion last week I had to do some research in a pretty rough neighborhood in a city I service. Now, I used to own investment property and I have managed ...

Lesley Lambert | 2010/02/23  | 30 Comments Economy

Semantics, Spin and Selling Real Estate

Semantics, Spin and Selling Real Estate

Return on Investment Recently I’ve sat with a few new Realtors who wanted feedback in what investments they should make into technology. While meeting with them, my wheels starting to turn in regards to my (and their) investment in Social Media. Part of my job is to actually get involved in new emerging technologies – and that part of my ...

Matthew Rathbun | 2008/05/29  | 21 Comments Editorials

Last bastion of obfuscation – real estate marketing lacks transparency

Last bastion of obfuscation – real estate marketing lacks transparency

Take a Critical Look When was the last time you have taken a critical look at your marketing plan? Not in terms of completeness or variety or creativity but rather in terms of effectiveness. And not effectiveness in terms of whether the house sold or not, but whether the sale took place because of your marketing or by dint of ...

Jonathan Dalton | 2010/08/21  | 35 Comments Highlights

Slumlord or Savvy Investor? You Tell Me

Slumlord or Savvy Investor?  You Tell Me

Slum or savvy? Does buying a cheap house in a run down neighborhood make you a slumlord, or is it just good business sense? While working on a Broker Price Opinion last week I had to do some research in a pretty rough neighborhood in a city I service. Now, I used to own investment property and I have managed ...

Lesley Lambert | 2010/02/23  | 30 Comments Economy

Semantics, Spin and Selling Real Estate

Semantics, Spin and Selling Real Estate

Return on Investment Recently I’ve sat with a few new Realtors who wanted feedback in what investments they should make into technology. While meeting with them, my wheels starting to turn in regards to my (and their) investment in Social Media. Part of my job is to actually get involved in new emerging technologies – and that part of my ...

Matthew Rathbun | 2008/05/29  | 21 Comments Editorials