Keyword: how to write a slogan

Bring a good tagline to life – six rules and seven sins

Bring a good tagline to life – six rules and seven sins

Coming up with a great tagline is a struggle.  Typically, people get it wrong by focusing on what the product or service is rather than the ultimate benefit it provides. Why does it matter? This article was originally published on AgentGenius.com on December 09, 2009. Your tag line should be a memorable phrase that sums up the tone and premise ...

Brandie Young | 2011/02/05  | 82 Comments Marketing
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Bring a good tagline to life – six rules and seven sins

Bring a good tagline to life – six rules and seven sins

Coming up with a great tagline is a struggle.  Typically, people get it wrong by focusing on what the product or service is rather than the ultimate benefit it provides. Why does it matter? This article was originally published on AgentGenius.com on December 09, 2009. Your tag line should be a memorable phrase that sums up the tone and premise ...

Brandie Young | 2011/02/05  | 82 Comments Marketing