AGBeat » Email Marketing http://agbeat.com News, insights, tools, and inspiration for business owners and professionals Fri, 10 Feb 2012 02:21:03 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 OtherInbox acquired by Return Path to make email tolerable http://agbeat.com/cities/austin/otherinbox-acquired-by-return-path-to-make-email-tolerable/ http://agbeat.com/cities/austin/otherinbox-acquired-by-return-path-to-make-email-tolerable/#comments Wed, 11 Jan 2012 05:01:13 +0000 Lani Rosales http://agbeat.com/?p=55049 Return Path’s winning acquisition Austin-based startup, OtherInbox, launched in 2008 and has pioneered the reduction of unwanted email, announced today that they have been acquired by Return Path which scores and certifies email senders and is recognized as the leading email certification and reputation monitoring company with over 2500 customers with their certification program covering over 2 billion inboxes, while [...]
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]]> http://agbeat.com/cities/austin/otherinbox-acquired-by-return-path-to-make-email-tolerable/feed/ 2 Email campaign reports key to identifying leads http://agbeat.com/real-estate-sales-marketing/email-campaign-reports-key-to-identifying-the-best-leads/ http://agbeat.com/real-estate-sales-marketing/email-campaign-reports-key-to-identifying-the-best-leads/#comments Tue, 10 Jan 2012 16:59:09 +0000 Matthew Collis http://agbeat.com/?p=55029 A frequently missing link Although email marketing may be a vital component of your communication strategy, you may not be aware that email marketing campaign reports can help you to pin-point the best leads in your database and increase the return on investment (ROI) of your email marketing. I’m going to share with you how you can easily maximize the [...]
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]]> http://agbeat.com/real-estate-sales-marketing/email-campaign-reports-key-to-identifying-the-best-leads/feed/ 6 Rezora – multi-tiered email marketing for teams and organizations http://agbeat.com/real-estate-sales-marketing/rezora-multi-tiered-email-marketing-for-teams-and-organizations/ http://agbeat.com/real-estate-sales-marketing/rezora-multi-tiered-email-marketing-for-teams-and-organizations/#comments Fri, 09 Dec 2011 03:45:52 +0000 Marti Trewe http://agbeat.com/?p=53997 Stepping up your company’s email marketing Most companies slap together an emailer with 200 words, a picture of two people shaking hands and hit send to their database. Boom, email! But this blind approach has been outdated for some time, especially when working in a team environment wherein branding, message, design and customization are critical to lead generation. Enter Rezora [...]
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]]> http://agbeat.com/real-estate-sales-marketing/rezora-multi-tiered-email-marketing-for-teams-and-organizations/feed/ 20 When it comes to email marketing, are you a surgeon or a dump-truck? http://agbeat.com/real-estate-sales-marketing/when-it-comes-to-email-marketing-are-you-a-surgeon-or-a-dump-truck/ http://agbeat.com/real-estate-sales-marketing/when-it-comes-to-email-marketing-are-you-a-surgeon-or-a-dump-truck/#comments Mon, 05 Dec 2011 19:51:42 +0000 Matthew Collis http://agbeat.com/?p=53825 Blast email marketing Let’s face it, we’ve all received those dreaded “batch and blast” emails from people or companies that we may or may not have ever even heard of. What’s the first thing that we do? Well, if you’re like me and you get an innumerable amount of emails per day, you’ll quickly open it, perhaps skim the email [...]
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]]> http://agbeat.com/real-estate-sales-marketing/when-it-comes-to-email-marketing-are-you-a-surgeon-or-a-dump-truck/feed/ 52 Movable Ink innovates by adding live streamed content into open email messages http://agbeat.com/real-estate-sales-marketing/movable-ink-innovates-by-adding-live-streamed-content-into-open-email-messages/ http://agbeat.com/real-estate-sales-marketing/movable-ink-innovates-by-adding-live-streamed-content-into-open-email-messages/#comments Thu, 10 Nov 2011 22:25:55 +0000 Lani Rosales http://agbeat.com/?p=52757 Email marketing just got a major makeover New York startup, MovableInk received a round of funding of $1.3 million last month and are already changing the world of email marketing. Their new service offering is “Movable Ink Streaming Server” as demonstrated above which allows companies to stream live content into emails while they are open. The service “could dynamically change [...]
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]]> http://agbeat.com/real-estate-sales-marketing/movable-ink-innovates-by-adding-live-streamed-content-into-open-email-messages/feed/ 13 Email usage trends – Outlook still reigns, Chrome use on the rise http://agbeat.com/real-estate-sales-marketing/email-usage-trends-outlook-still-reigns-chrome-use-on-the-rise/ http://agbeat.com/real-estate-sales-marketing/email-usage-trends-outlook-still-reigns-chrome-use-on-the-rise/#comments Mon, 07 Nov 2011 05:00:58 +0000 Marti Trewe http://agbeat.com/?p=52598 Email use is rapidly changing Although Twitter, Facebook, Google+ and the like are rapidly rising in prominence as marketing tools, email still rules the roost and the number of email users is expected to be at 3.8 billion by 2014, up from 2.9 billion in 2010, meaning more than half of the globe will be actively using email within three [...]
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]]> http://agbeat.com/real-estate-sales-marketing/email-usage-trends-outlook-still-reigns-chrome-use-on-the-rise/feed/ 10 Yesware – new email productivity app for salespeople http://agbeat.com/real-estate-technology-new-media/yesware-new-email-productivity-app-for-salespeople/ http://agbeat.com/real-estate-technology-new-media/yesware-new-email-productivity-app-for-salespeople/#comments Wed, 28 Sep 2011 05:03:45 +0000 Tara Steele http://agentgenius.com/?p=49978 Speeding up custom emails right from Gmail The newly launched Yesware.com has set out to make email more efficient and offers fantastic tracking, not just regarding open/bounce status, but how you are prioritizing your email based on your behavior. Yesware syncs with your CRM to improve your overall business, and the free version is a great productivity app for the [...]
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]]> http://agbeat.com/real-estate-technology-new-media/yesware-new-email-productivity-app-for-salespeople/feed/ 5 5 tips to increase real estate referrals with better email communication http://agbeat.com/real-estate-sales-marketing/increase-real-estate-referrals-with-5-tips-for-email-communication/ http://agbeat.com/real-estate-sales-marketing/increase-real-estate-referrals-with-5-tips-for-email-communication/#comments Tue, 09 Aug 2011 05:20:22 +0000 Lani Rosales http://agentgenius.com/?p=47463 Five email personality types In July, we shared with you the work of Susan Krauss Whitbourne, Ph.D. regarding how the five primary personality types convey over email and how to use them to better understand real estate clients. We spoke with Dr. Whitbourne who shared with us a wealth of information on how to apply the five email personality types [...]
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]]> http://agbeat.com/real-estate-sales-marketing/increase-real-estate-referrals-with-5-tips-for-email-communication/feed/ 33 Real estate email marketing campaigns written for you – tech tool http://agbeat.com/real-estate-sales-marketing/real-estate-email-marketing-campaigns-written-for-you-tech-tool/ http://agbeat.com/real-estate-sales-marketing/real-estate-email-marketing-campaigns-written-for-you-tech-tool/#comments Sat, 06 Aug 2011 05:03:03 +0000 AGBeat http://agentgenius.com/?p=47300 Email marketing for real estate One of the biggest challenges in the real estate practice is managing the many marketing channels consumers expect their Realtor to be on ranging from Twitter to Facebook to LinkedIn to their blog and in their email inbox. Consumers typically choose the one method they wish to be contacted or kept in touch with and [...]
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]]> http://agbeat.com/real-estate-sales-marketing/real-estate-email-marketing-campaigns-written-for-you-tech-tool/feed/ 64 Good news, real estate pros – email is not dead or on the way out http://agbeat.com/real-estate-technology-new-media/good-news-real-estate-pros-email-is-not-dead-or-on-the-way-out/ http://agbeat.com/real-estate-technology-new-media/good-news-real-estate-pros-email-is-not-dead-or-on-the-way-out/#comments Fri, 06 May 2011 05:22:05 +0000 AGBeat http://agentgenius.com/?p=43460 Email behavior in 2011 Many real estate pros rely on email as a primary marketing tool and we are hearing more people ask if Twitter is replacing email or hearing that email is outdated. In tech circles, there is a rising echo chamber proclaiming the death of email, so Microsoft (provider of the Outlook email product) commissioned a third party [...]
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