Keyword: direct mail

MailFinch – direct mail makes a come back in a web 2.0 world

MailFinch – direct mail makes a come back in a web 2.0 world

MailFinch, 2.0 direct mail startup What Paul Singh started as a joke and a two page website, MailFinch, surprised him the week of the faux launch when he got a real live order to mail one single piece. Virtually over night, the Results Junkie realized that he was going to need a lot more stamps as orders continued to roll ...

Benn Rosales | 2010/04/12  | 16 Comments Marketing

Direct Mail Performance Improvement- Dear Ginny, WTH?

Direct Mail Performance Improvement- Dear Ginny, WTH?

Dear Ginny WTH: How can technology be leveraged to improve the performance of traditional marketing campaigns, like direct mail for instance? Trying to be integrated Dear Trying, I use the term 360-degree marketing, which is an integrated marketing campaign. What does that mean? All marketing elements working together and support each other in media and message. These days there are ...

Ginny Cain McMurtrie | 2009/07/01  | 15 Comments How to

Here’s A Dirty Little Trick For Direct Mail

Here’s A Dirty Little Trick For Direct Mail

Direct Mailing expired listings because every person in the universe is on the do not call list? Ya me too. And does your MLS only give you an address and expiration date? So that you’re addressing everything to… Owner, Some Street, Anytown, Zip? And half of the mail comes back to you because the house is vacant and the Post Office doesn’t ...

Athol Kay | 2007/11/13  | 8 Comments Marketing

MailFinch – direct mail makes a come back in a web 2.0 world

MailFinch – direct mail makes a come back in a web 2.0 world

MailFinch, 2.0 direct mail startup What Paul Singh started as a joke and a two page website, MailFinch, surprised him the week of the faux launch when he got a real live order to mail one single piece. Virtually over night, the Results Junkie realized that he was going to need a lot more stamps as orders continued to roll ...

Benn Rosales | 2010/04/12  | 16 Comments Marketing

Direct Mail Performance Improvement- Dear Ginny, WTH?

Direct Mail Performance Improvement- Dear Ginny, WTH?

Dear Ginny WTH: How can technology be leveraged to improve the performance of traditional marketing campaigns, like direct mail for instance? Trying to be integrated Dear Trying, I use the term 360-degree marketing, which is an integrated marketing campaign. What does that mean? All marketing elements working together and support each other in media and message. These days there are ...

Ginny Cain McMurtrie | 2009/07/01  | 15 Comments How to

Here’s A Dirty Little Trick For Direct Mail

Here’s A Dirty Little Trick For Direct Mail

Direct Mailing expired listings because every person in the universe is on the do not call list? Ya me too. And does your MLS only give you an address and expiration date? So that you’re addressing everything to… Owner, Some Street, Anytown, Zip? And half of the mail comes back to you because the house is vacant and the Post Office doesn’t ...

Athol Kay | 2007/11/13  | 8 Comments Marketing