Keyword: copywriting
Improve Your Writing by Making it More Concise
Keeping it simple This week, I came across a listing in the MLS whose description began with “This is a doll house.” I wrote about it here on AG and highlighted the negative responses of the public to the copy. I encouraged people to run their MLS description paragraph by their marketing director or at least a friend with copywriting ...
Would You Buy a House With This MLS Description?
Interesting choice of words For those of you that don’t know me, I’m not a Realtor (nor have I ever been), but until 2009 I was the Marketing Director at an independent brokerage here in Austin. I came across a listing today online and the MLS description’s first sentence is, “This is a doll house.” A doll house? Seriously? In ...
Get Read: 12 Places You Need A Headline
Attention! If you want people to actually read your stuff, then you first have to get their attention. The number one way to do this is by leveraging the attention pulling power of a headline. You’ve no doubt been walking by a magazine rack or newsstand and done a double take because a headline did it’s job… it grabbed your ...
New 2012 AGBeat media kit available now
- We know you want the most sophisticated audience, and here it is!
Caution In Your Copy
In business, we’re seeking bigger, better, stronger, faster, slicker, sexier and the like. So are our clients. In our efforts, we must be cautious how we address our previous tools that were smaller, weaker, slower, uglier and the like. After last year’s tiger attacks at the San Francisco zoo, many efforts have been made to raise walls to minimize the ...
Benn Rosales
Conal Campbell
Elijah May
Lani Rosales
Tara Steele
Marti Trewe
Charlene Jimenez
