Keyword: consumers
Motivational selling – finding the pleasure and pain
Sigmund Freud coined the term “The Pleasure-Pain Principal” which is as simple as it sounds. We are biologically programmed to seek pleasure and avoid pain. We are internally motivated and drawn toward that anticipated pleasure and repelled by anticipated pain (unless you are a masochist, but that’s a different blog entirely). Some of us are more drawn to pleasure, even ...
Do search consumers want to be called or left alone?
It’s the age old dilema. Realtors have property search sites set up with one goal and one goal only – to gain leads with the idea of converting them to clients. We don’t do it as a community service, we don’t do it to be nice, we do it to build business. Consumers, on the other hand, may want to ...
In a World of Amazon and Yelp Reviews #RTB Is Very Easy
There is a heated discussion going on right now in the RE.net regarding professionalism within and consumers’ opinions of the Real Estate Profession and how to bring the two into alignment. While how to “fix” the problem has become a polarizing issue, the fact that there IS an issue does not seem to be in dispute. On the less sinister ...
New 2012 AGBeat media kit available now
- We know you want the most sophisticated audience, and here it is!
Drop The Motive! Step Away From The Consumer!
Hello, I’ve been watching you. I was sitting across from a couple enjoying their food and to my left sat an older woman quietly enjoying her lunchtime. I’m a people watcher, been one all my life, so I noticed the woman seemed to be looking at the couple a little more than one might do ordinarily. As my plate of ...
Cuppa for your Thoughts?
Get to the Source We learn from many different resources how to market to clients, what they want to hear, how to expand our customer database, how to maximize our websites … but wouldn’t it be great if you could hear right from the consumers themselves? Coffee for Time? How about setting up your laptop in the local coffee shop ...
I Wrote A Post Last Week.
Yeah? Big deal, Stigliano. We’re really proud of you. Of course, last week was the hellstorm of blogging that was the realization that MIBOR and NAR had effectively called Google a scraper. I would write about that, but I think it’s been covered by just about everyone – including me. While all that was going down (and before I read ...
Invest in Your Consumer
It’s Not All About You You might think you’re all that with your head shot adorning the local bus bench or your speaking engagement at the civic monthly meeting. But it’s not all about you. In fact, the best spokesperson, for your personal or company brand is far from you. It is the consumer. The buyer. The seller. The neighbor. ...
It’s Time For the Real Estate Industry to Get Engaged
This post was brought about by a thread on my local association blog about whether or not we should be feeding our listings to Zillow. I’m not going to re-open that debate here. (so let’s try not to hi-jack the comment thread with Zillow diatribes ) I want to discuss what I see as a schism developing between the attitude ...
What’s a lead?
Refrigerated Real Estate Consumers My definition of a real estate lead A lead to me includes absolutely the following: the full name of the buyer (both persons if a joint purchase) an exact capture of their area and style of housing pre-qualified with a qualification letter a signed agreement that they consent to the distribution of their information to me and understand ...
Understanding White People
Understanding the Hispanic consumer has been a hot topic for marketers the past few years and companies large and small have spent millions on this effort. It’s not only Hispanics either, the current fad is to understand Gen Y consumers – the first generation to grow up with the Internet. But as an immigrant from Asia, I’m also trying to ...
Referral – Let the Interview Begin – Thursday WTF
Every Agent Should Read This and Be Prepared Just before new years, I received a referral from R.com – wow. It came in the form of an email from a husband and wife who stated they had a builder selected, a location narrowed down, and a floorplan they loved- neat! They requested that they be in contract no later than December 31, ...
Benn Rosales
Conal Campbell
Elijah May
Lani Rosales
Tara Steele
Marti Trewe
Charlene Jimenez
