Keyword: Consumerism

How to attract or repel consumers with color

Above: from "Color," The World Book, 1920.

The psychology of colors Color is a critical choice for all product designers to make, whether the product is a website or flyer, or a bottle of shampoo, a clothing line, or software. Color choice plays a tremendous role in how consumers connect with a product and many studies have been done to address the different human responses to each ...

Marti Trewe | 2012/02/05  | 27 Comments Marketing

A single reliable rating system for real estate agents and consumers

A single reliable rating system for real estate agents and consumers

The California Association of Realtors along with MLSListings, Inc. announced yesterday their joint pilot launch of the Realtor Ratings Program in an effort to create an industry standard across northern California. “Despite the variety of real estate agent review sites, there is no single consistent standard for comparison among agents, nor in many cases, reliability of the reviews themselves,” explained Jim Harrison, ...

Benn Rosales | 2011/03/15  | 15 Comments News

What real estate could learn from Domino’s Pizza right now

What real estate could learn from Domino’s Pizza right now

In case you’ve been living under a rock, Domino’s Pizza has undergone a major transformation. From the ground up, (namely it’s pizza) it listened to the criticisms of its patrons, especially those that were less than impressed with its product- they learned from it, and enhanced it. No longer satisfied with it’s fast and cheap approach, it’s now choosing to be great ...

Benn Rosales | 2010/07/30  | 47 Comments Marketing

The Flip Side of the Inaccurate Search Results Debate- Good News?

The Flip Side of the Inaccurate Search Results Debate- Good News?

Oh how they cry From the day aggregation of MLS/Broker data began, the traditional real estate industry has cried foul over inaccurate search results, citing expired listings, withdrawn listings, or even pending listings as currently available properties within big search portals like Zillow, Trulia, Vast, and others. But why the angst? For years, Craigslist has been abused by the traditional ...

Benn Rosales | 2010/03/27  | 19 Comments Social Media

The Golden Rule Is Broken

The Golden Rule Is Broken

The Golden Rule 1.0 It was 44 years ago. I was 8. Our steel chairs were painted shiny brown, my tiny butt was sore from steel sitting and I was fidgety. So were my shined shoes, hair combed, dresses pressed Sunday School mates – fidgety I mean. Gravelly voiced, Mr Lafon read the good word from his scuffed and worn-familiar ...

Ken Brand | 2009/02/20  | 15 Comments Highlights