Keyword: consumer

We’re laughing at you, not with you – Realtors should be fired

Gwen Banta - Hollywood Realtor and humorist

Our resident humorist Gwen Banta shows up every Friday morning to poke some fun at our industry peers for their faux pas on MLS listings from around the country. Beyond the issue of funny photos, she’s more into the typos and gaffes Realtors leave in their listing wake, subtly pointing to a broader industry epidemic. It’s funny to laugh at, ...

Benn Rosales | 2011/03/26  | 35 Comments Marketing

Meet Where They Are: Communicating With Consumers

Meet Where They Are: Communicating With Consumers

Exceeding consumer’s expectations can be easier than you think.

Janie Coffey | 2010/02/03  | 19 Comments Marketing

What is Social Media’s Shelf Life?

What is Social Media’s Shelf Life?

Virtual Real Estate We’ve all heard them… You know, the Brokers and agents who disparage the use of technology and more specifically social media in your business practice. The conversation is something to the extent of “Get from behind that computer and go sell!” To an extent I agree. I know that technology is a good venue by which to ...

Matthew Rathbun | 2008/06/17  | 24 Comments Marketing

I’m sorry… Did you say “Be Honest?”

I’m sorry… Did you say “Be Honest?”

It starts with an e-mail Ok, so yesterday I received an e-mail from a blog reader who wanted to help me. They made two points. The first was that I need to stop using “words that normal people don’t know” and the second was they didn’t feel it was possible for me to be “smart and still naive about expectations ...

Matthew Rathbun | 2008/04/14  | 12 Comments Marketing