Keyword: consumer
We’re laughing at you, not with you – Realtors should be fired
Our resident humorist Gwen Banta shows up every Friday morning to poke some fun at our industry peers for their faux pas on MLS listings from around the country. Beyond the issue of funny photos, she’s more into the typos and gaffes Realtors leave in their listing wake, subtly pointing to a broader industry epidemic. It’s funny to laugh at, ...
Meet Where They Are: Communicating With Consumers
Exceeding consumer’s expectations can be easier than you think.
I’m sorry… Did you say “Be Honest?”
It starts with an e-mail Ok, so yesterday I received an e-mail from a blog reader who wanted to help me. They made two points. The first was that I need to stop using “words that normal people don’t know” and the second was they didn’t feel it was possible for me to be “smart and still naive about expectations ...














