Keyword: consumer perception

Forums reveal continued distrust of Realtors – how we can fix this problem

Forums reveal continued distrust of Realtors – how we can fix this problem

Buyer’s representation agreement This post is inspired by a day spent reading consumer’s posts/questions on Trulia and Zillow, and fielding phone calls from buyers. REALTORS as a group are told to get out there and “sign up” our buyers for representation. Many buyers are hesitant to chain themselves to us, especially on the first meeting! But we’re trained to get ...

Erica Ramus | 2011/11/01  | 20 Comments Editorials

In a World of Amazon and Yelp Reviews #RTB Is Very Easy

In a World of Amazon and Yelp Reviews #RTB Is Very Easy

There is a heated discussion going on right now in the RE.net regarding professionalism within and consumers’ opinions of the Real Estate Profession and how to bring the two into alignment.  While how to “fix” the problem has become a polarizing issue, the fact that there IS an issue does not seem to be in dispute.  On the less sinister ...

Janie Coffey | 2010/02/24  | 44 Comments Real Estate

Get OFF Facebook and Sell My Friggin’ House Already!

Get OFF Facebook and Sell My Friggin’ House Already!

Put the consumer first in your business activities, then play, prospect and market.

Janie Coffey | 2010/01/06  | 29 Comments Real Estate

NAR Losing The PR Battle?

NAR Losing The PR Battle?

Does This Yun Make You Look Fat? NAR Headquarters photo credit: dannyfowler As a member of NAR, the bottom line is that it is a marriage. Some days we agree on everything and run along like a happy couple, other days, I look at the dress and think, yes, it does make you look fat- suddenly it blurts out of ...

Benn Rosales | 2008/01/29  | 10 Comments Real Estate