Keyword: consumer experience
Motivational selling – finding the pleasure and pain
Sigmund Freud coined the term “The Pleasure-Pain Principal” which is as simple as it sounds. We are biologically programmed to seek pleasure and avoid pain. We are internally motivated and drawn toward that anticipated pleasure and repelled by anticipated pain (unless you are a masochist, but that’s a different blog entirely). Some of us are more drawn to pleasure, even ...
Do search consumers want to be called or left alone?
It’s the age old dilema. Realtors have property search sites set up with one goal and one goal only – to gain leads with the idea of converting them to clients. We don’t do it as a community service, we don’t do it to be nice, we do it to build business. Consumers, on the other hand, may want to ...
Meet Where They Are: Communicating With Consumers
Exceeding consumer’s expectations can be easier than you think.
New 2012 AGBeat media kit available now
- We know you want the most sophisticated audience, and here it is!
Get OFF Facebook and Sell My Friggin’ House Already!
Put the consumer first in your business activities, then play, prospect and market.
Focus Consumer – Starbucks Gets It.
The announcement Starbucks announced it will close 7100 stores for 3 hours tonight to bring 135k employees together as a refresher of the mission- Great Coffee. They Get It. What I thought was most brilliant about this approach is it says several things to the majority of consumers and I imagine tomorrow will be one of the highest producing days ...
Benn Rosales
Conal Campbell
Elijah May
Lani Rosales
Tara Steele
Marti Trewe
Charlene Jimenez
