Keyword: consumer expectations

Too many choices for buyers leads to no sale at all?

Too many choices for buyers leads to no sale at all?

Numerous reports have been written about the effect an abundance of choice can have on a buyer. It overwhelms them, often to the point of not being able to make a decision at all. Logic would have you think that a large and varied list of options would lead to a happy buyer (of anything, from ketchup to cars), but ...

Janie Coffey | 2010/07/09  | 14 Comments Real Estate

Meet Where They Are: Communicating With Consumers

Meet Where They Are: Communicating With Consumers

Exceeding consumer’s expectations can be easier than you think.

Janie Coffey | 2010/02/03  | 19 Comments Marketing

Is Not More Expected Of Us?

Is Not More Expected Of Us?

We’ve all done it… …walked into a property for sale that has no sign in the front yard, a 6th grade version of a “brochure”, the directions and the information in the MLS are wrong, and there are even typos in the remarks. If a consumer were reading this, they’d probably say, “That’s not possible! What seller would go with an agent ...

Danilo Bogdanovic | 2008/07/02  | 22 Comments Real Estate

Too many choices for buyers leads to no sale at all?

Too many choices for buyers leads to no sale at all?

Numerous reports have been written about the effect an abundance of choice can have on a buyer. It overwhelms them, often to the point of not being able to make a decision at all. Logic would have you think that a large and varied list of options would lead to a happy buyer (of anything, from ketchup to cars), but ...

Janie Coffey | 2010/07/09  | 14 Comments Real Estate

Meet Where They Are: Communicating With Consumers

Meet Where They Are: Communicating With Consumers

Exceeding consumer’s expectations can be easier than you think.

Janie Coffey | 2010/02/03  | 19 Comments Marketing

Is Not More Expected Of Us?

Is Not More Expected Of Us?

We’ve all done it… …walked into a property for sale that has no sign in the front yard, a 6th grade version of a “brochure”, the directions and the information in the MLS are wrong, and there are even typos in the remarks. If a consumer were reading this, they’d probably say, “That’s not possible! What seller would go with an agent ...

Danilo Bogdanovic | 2008/07/02  | 22 Comments Real Estate