Keyword: communications

Real estate associations, Realtor members and their unique challenges

Photograph: ITV

It’s no wonder that Realtor professionals are placing more and more pressure upon the associations tasked with connecting them to the latest and greatest technologies. The hysteria caused by the rapid growth of Zillow and Trulia along with the surge of mobile technologies, social media, and the idea of do-it-yourself real estate empowered by the likes of Google and popular ...

Benn Rosales | 2011/05/08  | 44 Comments Editorials

Meet Where They Are: Communicating With Consumers

Meet Where They Are: Communicating With Consumers

Exceeding consumer’s expectations can be easier than you think.

Janie Coffey | 2010/02/03  | 19 Comments Marketing

Meeting Clients in Digital Land

Meeting Clients in Digital Land

Meeting in Digital Land Many times we rely on digital communications to establish a customer relationship before face to face is welcomed. Consumers want to surf around the internet anonymously and at their own pace. With the privacy and identity theft issues, some are hesitant to provide any personal information until there is a certain level of trust established. How ...

Kim Wood | 2009/04/08  | 11 Comments Highlights

Just Like In Real Life

Just Like In Real Life

Photo courtesy of psychobabble on FlickrĀ  Picking My Brain A former manager offered to buy me lunch the other day, wanting to pick my brain about social media: blogging and Twitter and Facebook and LinkedIn and whatnot. So over pastrami sandwiches, I waxed poetic about social media and transparency and encouraging conversation and forming relationships with people first and not ...

Kelley Koehler | 2008/09/17  | 13 Comments Social Media