Keyword: buyers

Too many choices for buyers leads to no sale at all?

Too many choices for buyers leads to no sale at all?

Numerous reports have been written about the effect an abundance of choice can have on a buyer. It overwhelms them, often to the point of not being able to make a decision at all. Logic would have you think that a large and varied list of options would lead to a happy buyer (of anything, from ketchup to cars), but ...

Janie Coffey | 2010/07/09  | 14 Comments Real Estate

When Showings Collide

When Showings Collide

A Changing Market For the past two weeks I have been helping an investor clients acquire their first investment property.  In my area and for their comfort price point I can count on my hands the number of properties on the market.  Properties are receiving 1-10+ offers within 24 hours of hitting MLS and a rising number of buyers bidding ...

Matt Wilkins | 2009/07/28  | 7 Comments Real Estate

No more 3 br, 2 ba, fm rm and eik, please!

No more 3 br, 2 ba, fm rm and eik, please!

As I find my myself in classrooms all over the country, one of the number one messages that I preach is: “Know who your buyer is and give them what they want.” And they want: Good photos Better property descriptions Some video According to NAR and the Profile of Home Buyers and Sellers (which you can get for FREE, by ...

Amy Chorew | 2009/03/28  | 8 Comments Marketing

We – And Our Customers – Are Not Machines

We – And Our Customers – Are Not Machines

“Steve Austin, astronaut, a man barely alive. Gentlemen, we can rebuild him, we have the technology. We have the capability to make the worlds first Bionic man. Steve Austin will be that man. Better than he was before. Better. Stronger. Faster.” More than 30 years later, it seems that the human population continues to move closer and closer to becoming ...

Toby Boyce | 2008/05/08  | 11 Comments Real Estate