AGBeat » branding http://agbeat.com News, insights, tools, and inspiration for business owners and professionals Fri, 10 Feb 2012 02:21:03 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Impressions of brand logos from a five year old http://agbeat.com/real-estate-sales-marketing/impressions-of-brand-logos-from-a-five-year-old/ http://agbeat.com/real-estate-sales-marketing/impressions-of-brand-logos-from-a-five-year-old/#comments Tue, 31 Jan 2012 17:26:20 +0000 AGBeat http://agbeat.com/?p=55616 What does your brand look like? How would a toddler view your brand? Is it easy to understand, is it associated with another brand, or is it most recognizable for its colors or function? Through the eyes of a toddler, it is easy to see how a brand is represented in simple terms. Pause to consider your own brand logo, [...]
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]]> http://agbeat.com/real-estate-sales-marketing/impressions-of-brand-logos-from-a-five-year-old/feed/ 39 Why do Realtors Hate Realtor.com so Much? Is it The Brand Name? If it Were Named Move.com, Would They Still Hate it? http://agbeat.com/real-estate-technology-new-media/why-do-realtors-hate-realtor-com-so-much-is-it-the-brand-name-if-it-were-named-move-com-would-they-still-hate-it/ http://agbeat.com/real-estate-technology-new-media/why-do-realtors-hate-realtor-com-so-much-is-it-the-brand-name-if-it-were-named-move-com-would-they-still-hate-it/#comments Wed, 07 Oct 2009 14:38:11 +0000 Benn Rosales http://agentgenius.com/?p=17681 Mr. Rob Hahn posed this question this morning on Twitter, while at the very same time Bill Lublin quotes Chris Brogan “we are all so hungry these days to be commentators.” Seconds Later, Aaron Strout again quotes Chris with “listening is the new black.” All of this is absolutely true, and answers Rob’s question decisively as well as affirms my [...]
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]]> http://agbeat.com/real-estate-technology-new-media/why-do-realtors-hate-realtor-com-so-much-is-it-the-brand-name-if-it-were-named-move-com-would-they-still-hate-it/feed/ 52 Huh? Audio Branding? http://agbeat.com/real-estate-sales-marketing/huh-audio-branding/ http://agbeat.com/real-estate-sales-marketing/huh-audio-branding/#comments Tue, 18 Aug 2009 02:49:46 +0000 Brandie Young http://agentgenius.com/?p=16273 Audio Branding, aka a Sound Logo, is a sound branding tool that you can incorporate into your web site or blog and used as the acoustic equivalent of a logo.  Think: Intel, NBC, T-Mobile or THX.  Typically a short distinctive melody or sounds, these sounds are typically used at the beginning or end of ads.  Sneaky, in a good way [...]
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]]> http://agbeat.com/real-estate-sales-marketing/huh-audio-branding/feed/ 18 Only a Realtor Without a Personal Brand Would Say This http://agbeat.com/real-estate-sales-marketing/only-a-realtor-without-a-personal-brand-would-say-this/ http://agbeat.com/real-estate-sales-marketing/only-a-realtor-without-a-personal-brand-would-say-this/#comments Thu, 02 Apr 2009 15:37:55 +0000 Ian Watt http://agentgenius.com/?p=11421 Do you agree? Recently, I saw someone say something on Twitter that I disagree with. Watch the video above and share your thoughts in comments about branding.
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]]> http://agbeat.com/real-estate-sales-marketing/only-a-realtor-without-a-personal-brand-would-say-this/feed/ 25 What do You do When Your Brand is Too Big? http://agbeat.com/real-estate-sales-marketing/what-do-you-do-when-your-brand-is-too-big/ http://agbeat.com/real-estate-sales-marketing/what-do-you-do-when-your-brand-is-too-big/#comments Mon, 16 Mar 2009 15:23:23 +0000 Mark Eckenrode http://agentgenius.com/?p=10869 Involved with more than one venture? I feel your pain. Especially when it comes to developing and managing your brand message… especially when that brand is simply too big. Here’s the advice I recently gave a fellow Realtor. First a quick video clip to explain the Trifecta I recently talked about here on AG. Now, I received a great question [...]
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]]> http://agbeat.com/real-estate-sales-marketing/what-do-you-do-when-your-brand-is-too-big/feed/ 5 Marketing Minute: Are You Packing the One-Two Punch? http://agbeat.com/real-estate-coaching-tutorials/marketing-minute-are-you-packing-the-one-two-punch/ http://agbeat.com/real-estate-coaching-tutorials/marketing-minute-are-you-packing-the-one-two-punch/#comments Fri, 19 Sep 2008 23:52:41 +0000 Mark Eckenrode http://agentgenius.com/?p=4617 Are you packing the one-two punch? For some reason everybody likes to choose a side on something and it’s no different in the world of marketing. See, there’s two basic “styles” of marketing… Branding and Direct Response. Folks tend to fall on one side of the fence or the other and throw jabs at the other side… “Your results are [...]
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]]> http://agbeat.com/real-estate-coaching-tutorials/marketing-minute-are-you-packing-the-one-two-punch/feed/ 6 Pre-Closing Packet http://agbeat.com/real-estate-sales-marketing/pre-closing-packet/ http://agbeat.com/real-estate-sales-marketing/pre-closing-packet/#comments Sun, 01 Jun 2008 21:32:10 +0000 Kelley Koehler http://agentgenius.com/?p=2042 An Excellent Idea Okay, so as much as Broker School is a pain in my patootie, the instructor had what I thought was an excellent idea the other day. Not at all related to the class material, but useful none-the-less. Those of us in escrow states – you know that awkward moment after the signing when the escrow officer leaves [...]
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]]> http://agbeat.com/real-estate-sales-marketing/pre-closing-packet/feed/ 35 Who Owns You? http://agbeat.com/real-estate-sales-marketing/who-owns-you/ http://agbeat.com/real-estate-sales-marketing/who-owns-you/#comments Mon, 05 May 2008 15:30:47 +0000 Benn Rosales http://agentgenius.com/?p=1765 Great Question- Wrong Answer A couple of thoughts on common mistakes I see with independent agents around the country when it comes to branding and control of that brand: I often wonder what so-called Google juice is worth. It stands to reason that we all want to be the search engine result, but when it boils down to it, who [...]
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