Keyword: branding
Impressions of brand logos from a five year old
What does your brand look like? How would a toddler view your brand? Is it easy to understand, is it associated with another brand, or is it most recognizable for its colors or function? Through the eyes of a toddler, it is easy to see how a brand is represented in simple terms. Pause to consider your own brand logo, ...
Why do Realtors Hate Realtor.com so Much? Is it The Brand Name? If it Were Named Move.com, Would They Still Hate it?
Mr. Rob Hahn posed this question this morning on Twitter, while at the very same time Bill Lublin quotes Chris Brogan “we are all so hungry these days to be commentators.” Seconds Later, Aaron Strout again quotes Chris with “listening is the new black.” All of this is absolutely true, and answers Rob’s question decisively as well as affirms my ...
Does Brand Matter? – Dear Ginny WTH
Dear Ginny WTH Does being with a large brokerage really make any difference to the consumer? What is most important to the consumer when it comes to real estate services? Going Broke in Boise Dear GoBro, Brand does make a difference to the consumer that has been proven. In real estate, unless you have your own brokerage, you are dealing ...
New 2012 AGBeat media kit available now
- We know you want the most sophisticated audience, and here it is!
Huh? Audio Branding?
Audio Branding, aka a Sound Logo, is a sound branding tool that you can incorporate into your web site or blog and used as the acoustic equivalent of a logo. Think: Intel, NBC, T-Mobile or THX. Typically a short distinctive melody or sounds, these sounds are typically used at the beginning or end of ads. Sneaky, in a good way ...
Are Online Graphic Designers Okay? [Dear Ginny WTH?]
“Dear Ginny, WTH?” which is like a “Dear Abby” column for real estate objections. If you have a tough client or a marketing problem, “Dear Ginny, WTH?” is for you. Questions can be funny, they can be serious, it doesn’t matter, just ask! Dear Ginny WTH, I’m considering using one of those online graphic design firms that creates marketing materials ...
Only a Realtor Without a Personal Brand Would Say This
Do you agree? Recently, I saw someone say something on Twitter that I disagree with. Watch the video above and share your thoughts in comments about branding.
Wanna Start a Cult?
Emerged in Social Media? Your answer is probably yes. While individual goals and intent differ, you may wonder how to replicate the kind of success or following of seemingly “regular” folks that have embraced the Internets and social media a la Gary V. The question may not be how to do it, but, is it possible for agents. WTH is ...
What do You do When Your Brand is Too Big?
Involved with more than one venture? I feel your pain. Especially when it comes to developing and managing your brand message… especially when that brand is simply too big. Here’s the advice I recently gave a fellow Realtor. First a quick video clip to explain the Trifecta I recently talked about here on AG. Now, I received a great question ...
Check Your Position Lately?
Does your positioning need to change? Everything is different: the market, real estate’s perceived value and customer confidence. Based on this new reality, you’ve probably changed your marketing efforts, perhaps you’ve incorporated some niche marketing efforts . But have you thought about your positioning? The recent boom years had many people jumping on the agent bandwagon. As a result, veterans ...
Will the real Matt Stigliano please stand up?
So I’ve been banging my head against a wall (ala Quiet Riot) for some time now, trying to figure out exactly what it is that I want to kick off this series with. I obviously want to start with some huge explosive firework-laden display of all I have to offer. I’ve written a few things, deleted a few things, and ...
Marketing Minute: Are You Packing the One-Two Punch?
Are you packing the one-two punch? For some reason everybody likes to choose a side on something and it’s no different in the world of marketing. See, there’s two basic “styles” of marketing… Branding and Direct Response. Folks tend to fall on one side of the fence or the other and throw jabs at the other side… “Your results are ...
Pre-Closing Packet
An Excellent Idea Okay, so as much as Broker School is a pain in my patootie, the instructor had what I thought was an excellent idea the other day. Not at all related to the class material, but useful none-the-less. Those of us in escrow states – you know that awkward moment after the signing when the escrow officer leaves ...
Benn Rosales
Conal Campbell
Elijah May
Lani Rosales
Tara Steele
Marti Trewe
Charlene Jimenez
