While augmented reality campaigns may look expensive, they are certainly within reach of smaller businesses. Here's what you need to know.
ooVoo and Intel team up to bring augmented reality to video chat, changing up the plain video chat game forever.
(Tech News) Metaio has created a prototype that uses thermal touch in their augmented reality app, taking technology to the next level, literally.
After raising the bar last year, IKEA has added even more functionality to their catalog with augmented reality, allowing you to view their furniture in
TNT’s “Falling Skies” shows how effective marketing can be if you creatively engage the consumer.
Augmented reality has tremendous potential for adding value to ad campaigns, but in its infancy, experiments are often falling flat, like Volkswagen's latest effort.
Augmented reality has cemented itself as part of many marketers' toolkit, and some predict it will be a mainstream technology within the next three years,
Disney Dream Play toys make augmented reality the new playtime staple in homes everywhere, as toys go high tech.
When looking through a camera lense, augmented reality unveils computer generated images superimposed onto the real world, like the yellow stripes on the football field
Don't know how to code, but want to get in on the augmented reality madness? Metaio's new product makes it easy and doesn't require tech
We have long written about augmented reality technologies, but a new project brings the business world one step closer to the technology being widely useful
Augmented reality has come a long way, but remains a young technology with challenges, but the developer community remains hopeful in its impending adoption.