AGBeat » advertising http://agbeat.com News, insights, tools, and inspiration for business owners and professionals Fri, 10 Feb 2012 02:21:03 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 How to attract or repel consumers with color http://agbeat.com/real-estate-sales-marketing/how-to-attract-or-repel-consumers-with-color/ http://agbeat.com/real-estate-sales-marketing/how-to-attract-or-repel-consumers-with-color/#comments Sun, 05 Feb 2012 18:44:10 +0000 Marti Trewe http://agbeat.com/?p=55757 The psychology of colors Color is a critical choice for all product designers to make, whether the product is a website or flyer, or a bottle of shampoo, a clothing line, or software. Color choice plays a tremendous role in how consumers connect with a product and many studies have been done to address the different human responses to each [...]
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]]> http://agbeat.com/real-estate-sales-marketing/how-to-attract-or-repel-consumers-with-color/feed/ 27 Where to watch, rate, get inspired by Super Bowl ads http://agbeat.com/real-estate-sales-marketing/where-to-watch-evaluate-and-get-inspired-by-super-bowl-ads/ http://agbeat.com/real-estate-sales-marketing/where-to-watch-evaluate-and-get-inspired-by-super-bowl-ads/#comments Sat, 04 Feb 2012 22:59:25 +0000 AGBeat http://agbeat.com/?p=55751 An American tradition A long held American tradition that attracts more television viewers than the Super Bowl game is Super Bowl commercial watchers, as brands spend big dollars to make a big impression on the biggest advertising day of the year. Everyone becomes a critic and evaluates their favorite television ads, some preferring the creative, others the beautiful, yet others [...]
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]]> http://agbeat.com/real-estate-sales-marketing/where-to-watch-evaluate-and-get-inspired-by-super-bowl-ads/feed/ 19 The sweet spot for ad length in web videos http://agbeat.com/video/the-sweet-spot-for-ad-length-in-web-videos/ http://agbeat.com/video/the-sweet-spot-for-ad-length-in-web-videos/#comments Tue, 24 Jan 2012 04:32:49 +0000 Marti Trewe http://agbeat.com/?p=55398 How long should a video ad be? According to a new report by PollPosition.com, when viewers view free content online, consumers have a very specific threshhold as to what is the acceptable duration of an online ad before seeing the free content, and it isn’t exactly what the traditional television advertisement has programmed our nation to believe is an advertisement. [...]
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]]> http://agbeat.com/video/the-sweet-spot-for-ad-length-in-web-videos/feed/ 13 How not to over promise and under deliver, it’s a matter of dollars and cents [Pt. 1] http://agbeat.com/video/how-not-to-over-promise-and-under-deliver-its-a-matter-of-dollars-and-cents-pt-1/ http://agbeat.com/video/how-not-to-over-promise-and-under-deliver-its-a-matter-of-dollars-and-cents-pt-1/#comments Mon, 03 Oct 2011 06:37:27 +0000 Benn Rosales http://agentgenius.com/?p=50335 Sexy, Right? If you’re reading this, then you are probably like me- a consumer advocate first and foremost, and always looking for ways to see your business through fresh eyes. The buzz word du jour is experience, and I honestly believe we all want to deliver it, but often businesses are caught up in that other buzz word (which is [...]
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]]> http://agbeat.com/video/how-not-to-over-promise-and-under-deliver-its-a-matter-of-dollars-and-cents-pt-1/feed/ 27 Opt-out era will lead back to traditional methods of marcom http://agbeat.com/real-estate-sales-marketing/opt-out-era-will-lead-to-traditional-methods-of-marcom/ http://agbeat.com/real-estate-sales-marketing/opt-out-era-will-lead-to-traditional-methods-of-marcom/#comments Wed, 24 Nov 2010 16:36:54 +0000 Benn Rosales http://agentgenius.com/?p=34618 If you were a follower of the hipster tech crowd that once said drop all traditional methods of reaching your audience and did so, you may find yourself voiceless in the very near future. Smartphone adoption is steadily changing the way consumers opt in and out of advertising and it’s damn cheap to do so. An example of such an [...]
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]]> http://agbeat.com/real-estate-sales-marketing/opt-out-era-will-lead-to-traditional-methods-of-marcom/feed/ 22 Google Goggles for Real Estate- Rock Your Marketing- Offline? http://agbeat.com/real-estate-technology-new-media/google-goggles-for-real-estate-rock-your-marketing-offline/ http://agbeat.com/real-estate-technology-new-media/google-goggles-for-real-estate-rock-your-marketing-offline/#comments Tue, 08 Dec 2009 06:24:11 +0000 Benn Rosales http://agentgenius.com/?p=21151 Google Goggles and Real Estate Advertising Scratching the surface of the use of this tool would be scanning a business card- how boring (yet so very cool).  What we’re thinking about is doing away with that real estate flyer and opting for a more robust and dynamic flyer that is complete with contact information, current pricing and maybe more listings [...]
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]]> http://agbeat.com/real-estate-technology-new-media/google-goggles-for-real-estate-rock-your-marketing-offline/feed/ 38 Eyewonder- Digital Advertiser Throws Popular Sites Mashable and Icanhascheezburger into Malicious Spam Bin http://agbeat.com/real-estate-news-events/eyewonder-digital-advertiser-throws-hits-popular-sites-mashable-and-icanhascheezburger-into-malicious-spam-bin/ http://agbeat.com/real-estate-news-events/eyewonder-digital-advertiser-throws-hits-popular-sites-mashable-and-icanhascheezburger-into-malicious-spam-bin/#comments Fri, 03 Jul 2009 17:18:29 +0000 Benn Rosales http://agentgenius.com/?p=14891 Apparently, Digital Advertiser Eyewonder.com has been flagged for malware, sending Popular sites Mashable, Icanhascheezburger down the toilet. Eyewonder According to iab EyeWonder, Inc., is the pioneering interactive digital advertising provider, extending the reach of online rich media and interactive video ads to digital device displays. Through its superior technology, products and services, EyeWonder empowers advertisers, advertising agencies and content publishers [...]
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]]> http://agbeat.com/real-estate-news-events/eyewonder-digital-advertiser-throws-hits-popular-sites-mashable-and-icanhascheezburger-into-malicious-spam-bin/feed/ 16 Fonts Enhance Your Marketing http://agbeat.com/real-estate-sales-marketing/fonts-enhance-your-marketing/ http://agbeat.com/real-estate-sales-marketing/fonts-enhance-your-marketing/#comments Sat, 20 Jun 2009 05:00:35 +0000 Lani Rosales http://agentgenius.com/?p=9579 Originally published here on 01/25/2009: Typography as Art My affinity for typography began at a very early age as I watched my father who is an artist design ad campaigns. I remember watching in awe as he spent endless hours tweaking his work and I was always jealous of his transfer letters- it looked like so much fun to rub [...]
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]]> http://agbeat.com/real-estate-sales-marketing/fonts-enhance-your-marketing/feed/ 23 Keep the Social in Social Media Marketing http://agbeat.com/real-estate-sales-marketing/public-relations/keep-the-social-in-social-media-marketing/ http://agbeat.com/real-estate-sales-marketing/public-relations/keep-the-social-in-social-media-marketing/#comments Wed, 22 Apr 2009 15:43:58 +0000 Bill Lublin http://agentgenius.com/?p=11670 Social Media is hot! If you’re a regular reader of this blog, you probably are familiar with the benefits of permission based marketing and the benefits of using social media to reach the millions of communitites that have formed as a result of social networks, blogs, social bookmarks etc. And as the phenomenon has grown and reached greater ad greater [...]
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]]> http://agbeat.com/real-estate-sales-marketing/public-relations/keep-the-social-in-social-media-marketing/feed/ 29 No more 3 br, 2 ba, fm rm and eik, please! http://agbeat.com/real-estate-coaching-tutorials/service/no-more-3-br-2-ba-fm-rm-and-eik-please/ http://agbeat.com/real-estate-coaching-tutorials/service/no-more-3-br-2-ba-fm-rm-and-eik-please/#comments Sat, 28 Mar 2009 21:45:02 +0000 Amy Chorew http://agentgenius.com/?p=11270 As I find my myself in classrooms all over the country, one of the number one messages that I preach is: “Know who your buyer is and give them what they want.” And they want: Good photos Better property descriptions Some video According to NAR and the Profile of Home Buyers and Sellers (which you can get for FREE, by [...]
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