Keyword: advertising
How to attract or repel consumers with color
The psychology of colors Color is a critical choice for all product designers to make, whether the product is a website or flyer, or a bottle of shampoo, a clothing line, or software. Color choice plays a tremendous role in how consumers connect with a product and many studies have been done to address the different human responses to each ...
Where to watch, rate, get inspired by Super Bowl ads
An American tradition A long held American tradition that attracts more television viewers than the Super Bowl game is Super Bowl commercial watchers, as brands spend big dollars to make a big impression on the biggest advertising day of the year. Everyone becomes a critic and evaluates their favorite television ads, some preferring the creative, others the beautiful, yet others ...
The sweet spot for ad length in web videos
How long should a video ad be? According to a new report by PollPosition.com, when viewers view free content online, consumers have a very specific threshhold as to what is the acceptable duration of an online ad before seeing the free content, and it isn’t exactly what the traditional television advertisement has programmed our nation to believe is an advertisement. ...
New 2012 AGBeat media kit available now
- We know you want the most sophisticated audience, and here it is!
How not to over promise and under deliver, it’s a matter of dollars and cents [Pt. 1]
![How not to over promise and under deliver, it’s a matter of dollars and cents [Pt. 1]](http://agbeat.wpengine.netdna-cdn.com/wp-content/uploads/2011/10/korean-air-flight-150x150.jpg)
Sexy, Right? If you’re reading this, then you are probably like me- a consumer advocate first and foremost, and always looking for ways to see your business through fresh eyes. The buzz word du jour is experience, and I honestly believe we all want to deliver it, but often businesses are caught up in that other buzz word (which is ...
Opt-out era will lead back to traditional methods of marcom
If you were a follower of the hipster tech crowd that once said drop all traditional methods of reaching your audience and did so, you may find yourself voiceless in the very near future. Smartphone adoption is steadily changing the way consumers opt in and out of advertising and it’s damn cheap to do so. An example of such an ...
Google Goggles for Real Estate- Rock Your Marketing- Offline?
Google Goggles and Real Estate Advertising Scratching the surface of the use of this tool would be scanning a business card- how boring (yet so very cool). What we’re thinking about is doing away with that real estate flyer and opting for a more robust and dynamic flyer that is complete with contact information, current pricing and maybe more listings ...
Cream of the Crap
No exception Every industry has its crap products and crap producers. The advertising world is no exception and one ad agency has developed “The Tracy Awards”. My favorite page: The page I liked the most is their Cream of the Crap page.
Eyewonder- Digital Advertiser Throws Popular Sites Mashable and Icanhascheezburger into Malicious Spam Bin
Apparently, Digital Advertiser Eyewonder.com has been flagged for malware, sending Popular sites Mashable, Icanhascheezburger down the toilet. Eyewonder According to iab EyeWonder, Inc., is the pioneering interactive digital advertising provider, extending the reach of online rich media and interactive video ads to digital device displays. Through its superior technology, products and services, EyeWonder empowers advertisers, advertising agencies and content publishers ...
Fonts Enhance Your Marketing
Originally published here on 01/25/2009: Typography as Art My affinity for typography began at a very early age as I watched my father who is an artist design ad campaigns. I remember watching in awe as he spent endless hours tweaking his work and I was always jealous of his transfer letters- it looked like so much fun to rub ...
Real Estate is About MEA CULPA
It’s my Fault (With a nod to a well know blogger who has a propensity for using latin, I would explain to those readers who are not familiar to the phrase that "Mea Culpa is latin for “my fault”) Over the years, I find that people handle problems and successes differently. There are people who take responsibility for their success ...
Keep the Social in Social Media Marketing
Social Media is hot! If you’re a regular reader of this blog, you probably are familiar with the benefits of permission based marketing and the benefits of using social media to reach the millions of communitites that have formed as a result of social networks, blogs, social bookmarks etc. And as the phenomenon has grown and reached greater ad greater ...
There is No “I” in “Team”
But it Seems There is a “Me” The concept of teams in real estate is not a new one, but it is open to lots of interpretation. Some teams are agents working together under a single names. Some teams are comprised of an agent who employs some “buyer agents” under their employment contract with their Broker In Charge. And still ...
Benn Rosales
Conal Campbell
Elijah May
Lani Rosales
Tara Steele
Marti Trewe
Charlene Jimenez
