Keyword: Advertising Plan

Are Realtor.com banner ads effective? [Dear Ginny WTH?]

Are Realtor.com banner ads effective? [Dear Ginny WTH?]

Dear Ginny, After months of paying for banner ads on Realtor.com and seeing no return, I am at a loss as to what to do. The folks at Realtor.com say that we’re not getting clicks because we’ve got the wrong banner ads. Our banner ads promote our web site and our listings. What’s “wrong” with that? Isn’t that what I’m ...

Ginny Cain McMurtrie | 2009/05/06  | 17 Comments Marketing

You Paid Your Money. Where’d That Get YOU?

You Paid Your Money.  Where’d That Get YOU?

  Glancing In Your Rearview You shrugged. You shook your head. You exhaled relief. You Thought It Through You furrowed your brow. Scratched your head. Nodded. Wrote your advertising plan for 2009. Money Talks You’re about to spend your hard earned, American dollars on advertising/marketing/promotions. Whoa! Double check yourself – the purpose of investing money in advertising/marketing/promotions is to generate ...

Ken Brand | 2009/01/09  | 5 Comments Coaching

Are Realtor.com banner ads effective? [Dear Ginny WTH?]

Are Realtor.com banner ads effective? [Dear Ginny WTH?]

Dear Ginny, After months of paying for banner ads on Realtor.com and seeing no return, I am at a loss as to what to do. The folks at Realtor.com say that we’re not getting clicks because we’ve got the wrong banner ads. Our banner ads promote our web site and our listings. What’s “wrong” with that? Isn’t that what I’m ...

Ginny Cain McMurtrie | 2009/05/06  | 17 Comments Marketing

You Paid Your Money. Where’d That Get YOU?

You Paid Your Money.  Where’d That Get YOU?

  Glancing In Your Rearview You shrugged. You shook your head. You exhaled relief. You Thought It Through You furrowed your brow. Scratched your head. Nodded. Wrote your advertising plan for 2009. Money Talks You’re about to spend your hard earned, American dollars on advertising/marketing/promotions. Whoa! Double check yourself – the purpose of investing money in advertising/marketing/promotions is to generate ...

Ken Brand | 2009/01/09  | 5 Comments Coaching