pinterest

UK proves Pinterest can attract men and wealthy users

February 15, 2012
1521 Views

pinterest1 UK proves Pinterest can attract men and wealthy users

The UK couldn’t be more different than the US

The top complaint of people considering using visual bookmarking site, Pinterest, is that it is dominated by women and many men do not feel that there is a place for them amidst instructions on fancy braids and hand made wreaths from coffee filters. Pinterest has done itself no favors by keeping the background of all pages pink, but new international data shows that users in Great Britain are very different than their American counterparts – there are a lot more men, and a lot more high income earners, proving that there is hope Pinterest will expand beyond middle class women in the U.S.

While there are many, many more users in America (12 million) versus the UK (200,000), the demographic is younger in the UK with the largest demographic using the site (42 percent) aged 25 to 34, whereas American users are divided nearly into thirds between age brackets 25-34, 35-44 and 44-54 with some older and younger added into the mix.

What marketers will focus on

Interestingly, American Pinterest users are slightly more educated, yet the majority of UK users earn over $100,000 annually while most American users earn $50,000 or less. This is a huge factor to be considered by marketing executives considering whether or not Pinterest should be part of their strategy.



Advertise at AG

The UK also enjoys an audience of roughly half male and half female as opposed to the American audience, 83 percent of which is women. Of note is that the most recent data is from December and in our experience, many men have opted to use Pinterest regardless of the feminine stigma attached to the site.

Also of note is the interests of American users is very different than UK users – Brits’ interests include venture capital, content management, public relations and SEO while Americans’ interests include crafts, interior design, fashion and gifts.

The extreme differences between the two nations is notable and it could be argued that if one nation can have a better balance of gender and enjoy a wealthier user base, there is still hope for America.

visually infographic UK proves Pinterest can attract men and wealthy users

AGBeat Chief Operating Officer: Lani, named 100 Most Influential, as well as 12 Most Influential Women in Blogging, Bashh Founder, Out and about in Austin A Lister, is a business and tech writer and startup consultant hailing from the great state of Texas in the city of Austin. As a digital native, Lani is immersed not only in advanced technologies and new media, but is also a stats nerd often buried in piles of reports. Lani is a proven leader, thoughtful speaker, and vested partner at AGBeat.


47 Comments

  1. Pingback: kristin terry

  2. Pingback: Real Estate Ninja

  3. Pingback: Thad Schell

  4. Pingback: Mary Jane DiMichele

  5. Pingback: Michael Corley

  6. Pingback: Elise Groves

  7. Pingback: UGMS

  8. Pingback: Mara Matson

  9. Pingback: atxhipsters

  10. Pingback: Tori Lafferty

  11. Pingback: outsideline

  12. Pingback: Laura Lesser

  13. Pingback: Donald Griffiths

  14. Pingback: Ed Short

  15. Pingback: Ed Short

  16. Pingback: david beckwith

  17. Pingback: Lennar Atlanta

  18. Pingback: DGWB

  19. Pingback: Kelsey

  20. Pingback: Ryan McPhail

  21. Pingback: Colleen Pence

  22. Pingback: nycvilla

  23. Pingback: Agent Ken

  24. Pingback: RealEstateSalesNYC

  25. Pingback: Love It (Ruth)

  26. Pingback: Barbara Chaney

  27. Pingback: BabyPing

  28. Pingback: Elle Vipond

  29. Pingback: Quarry

  30. Pingback: Cara Rousseau

  31. Pingback: Pinterest: Separating Myth From Facts — Warren Whitlock Warren Whitlock's Blog

  32. Pingback: Erica Ayotte

  33. Pingback: Mai Tran

  34. Pingback: Words by Fiona Kyle

  35. Pingback: Emma Gray: And Here Come The Men … – - LadyNewsX - Women News AggregatorLadyNewsX – Women News Aggregator

  36. Pingback: anitranot

  37. Pingback: Rebecca Macatee

  38. Pingback: AGBeat

  39. Pingback: Pau MitelOfNowhere

  40. Pingback: Pau MitelOfNowhere

  41. Pingback: eSilverBullet

  42. Pingback: 3 Ways Businesses Can Benefit From Using Pinterest | Headstand Media - Web Design, Development & Digital Strategy

  43. Pingback: Tomate Joyeuse

  44. Pingback: NoraG

  45. Pingback: More reasons for the rise of the visual web

  46. Pingback: The ongoing interest in Pinterest… are you on board? | ICEF Monitor: Market intelligence for international student recruitment

  47. Pingback: Pros And Cons Of Using Pinterest For Eyecare Business |

Leave A Comment