Redefining Twitter use
Twylah.com has launched in beta to help serve brands and celebrities on Twitter in a more customized environment than Twitter can offer. Brands are limited to the chronological timeline on Twitter, and although they are able to change the background image of their page, there is insufficient organization to the status updates.
Twylah has set out to have a customizable page for brand Twitter accounts that appears more like a website than a Twitter page. It is organized by the categories or hashtags the brand determines, rather than strictly by time and date. Consumers that don’t quite understand Twitter yet can easily grasp a brand’s Twylah page. Take for example Pedigree’s Twylah page which offers tweets organized in categories like “dog,” “nutrition,” “coat” and the like. The brand does not have to touch their Twylah page after setup, it simply reads the brand’s tweets and organizes them into categories when they’ve used key words in the status update.
It’s aesthetically pleasing, and it is a good way for brands to make their Twitter presence more approachable by consumers who aren’t quite on the Twitter bandwagon, or want to see only tweets relevant to their interests. The company is pushing their pages toward celebrities and large brands with no word as to when or if they will be available to mainstream consumers, but we anticipate large franchise brokerages will likely be on board.