tailwind

Tailwind: analytics suite for brands serious about using Pinterest

October 29, 2013
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tailwind Tailwind: analytics suite for brands serious about using Pinterest

Tailwind’s power tools for Pinterest

Before Pinterest began introducing its own analytics, startup analytics companies flourished. Now, Tailwind (formerly PinLeague), offers you new tools for your Pinterest tool box, including analytics.

Tailwind was created out of their own need to find a better way to utilize Pinterest for marketing purposes. And then they began to focus on how to make marketing better and more profitable for Pinterest business users.

Six ways they improve Pinterest analytics

Tailwind focuses on six key aspects to making Pinterest analytics better: measuring Pinterest performance, seeing your complete Pinterest footprint, getting to know your audience, offering competitive insights, optimizing content strategy, and measuring ROI (return on investment).

Each of these six things offers insight into how effective your Pinterest marketing campaigns are, but collectively, you can get the whole picture. By measuring your performance, you can track growth in followers, repins, likes and comments across any time period and compare with previous time periods. You can also monitor fan engagement and content performance by category, board, keyword, #hashtag, and pin.



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Taking Twitter to the next level

Your footprint lets you harness your impact and discover leads, track campaigns, and find conversations to acquire new customers, by discovering trending pins from your domain and measuring your brand’s activity. Tailwind also lends its image recognition technology so you can see which images have been pinned from your website.

And if you need to focus on your audience, Tailwind can help. You can meet your top brand advocates and engage them on Pinterest, Twitter, Facebook, or even their blog because Tailwind helps you track down which social media platforms they use most. You can see who pins from your site and repins your content and then dig in further to see what else they love and expand your reach.

You also get the benefit of competitive insights allowing you to learn from your competitors’ success and identify their biggest fans, so you can leverage their customers before they purchase product. You can benchmark across all metrics: engagement, audience, and pinning activity. You can also “eavesdrop” on their newest pins, boards, and followers to see what is trending and act accordingly. This also lets you uncover their best performing boards and content, so you can adapt yours to match and leverage more customers.

Understand what is working for your brand

And finally, you can optimize your content strategy and pin smarter; understand what is working and what is not. Filter and sort through all of your pins, use “heat maps” to see your activity, virality, and audience; providing immediate actionable insights in a simple at-a-glance view, and fine optimal days and times to pin based on when your audience is most engaged. And if you link your Pinterest activity to Google Analytics, you can track your most profitable activity, including tracking from pin to purchase. If you find something that is not working, use your analytics to refine your strategy.

With the fourteen day free-trial period, it is worth a look. Pricing ranges from free to $299/month depending on features and size and you can try any option free for fourteen days. Note: for the free account you must be a new user of Pinterest and the features are extremely limited.

Jennifer Walpole is a staff writer for AGBeat and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.