MyFrontSteps.com Releases Software
Back in August of this year, VendAsta Technologies announced a first round of funding for $3 million for MyFrontSteps.com which is slated as “a social software initiative focused on the home and home services industry.”
The goal of the initiative is to connect people across social networks so they can talk about their home, their home experiences and collectively discover and recommend local service providers for all phases of home improvement from buying to improving to selling. With this round of funding, MyFrontSteps has designed an online reputation builder and manager which will “help consumers find, select and utilize home service providers and gain insight and knowledge about them from people they know and trust.”
According to CEO Brendan King, ”there are a lot of agents, brokers, contractors, developers – you name it – that have done just fine with traditional marketing and referrals. However, in the long term the Internet will have an overwhelming impact on this very same industry. These same players will not continue to be able to effectively function going forward in the next few years without embracing Web 2.0 techniques. MyFrontSteps and StepRep will allow their customers to showcase their products and services via online social networks.”
With $3M, they’ve created an online reputation management tool backed by this marketing campaign (seen below). What do you think?