Same stuff, different day
Remember in 2006 or 2007 when you began getting emails from SEO “experts” (not the legitimate experts, mind you) who kindly noticed that you were not number one in Google for your preferred search terms? Remember the thought of “ooh, I want to be at the top of Google,” and the follow up thought that you should respond? Then, do you remember in 2009 when you got this same generic email every day and calls to your phone that promise riches and glory by getting you to number one in Google, and you rolled your eyes as you still do today?
Fast forward to 2012 and the new scheme is to get you to buy followers on Facebook and Twitter. These companies run a script or add you to a list of people that automatically follow back, and for their seconds of effort, you pay an average $0.25 per follower.
If you haven’t gotten the emails yet, you are lucky, but just wait a few weeks, they’re on their way to an inbox near you, and they’re ready to take your money without having anything to back up their claims. Let’s look at one example that I received this week (and keep reading for all of the problems with this email):
All italics are my notes and were not included in the original email:
“Hi Lani (well, she got that right),
Your active presence on twitter, @laniar (okay, that’s right), is ahead of many agents that I work with, nice job (thanks, but I’m not an agent, which is extremely clear from my Twitter bio)! What are you doing to increase your social proof by increasing your follower count? I help agents like you (umm) improve their presence and influence with additional followers. 1,000 new followers which will push your follow count to over 8,540 (good math, but with over 7k followers, do you really think I need to pay you to get me more?)! The more followers you have, the more people will see you as you want them to – an influencer and expert agent, driving sales (super fail, I’m not an agent, but even if I was, if you were an expert, you’d know I’ve been on Twitter since before you had heard of it, ma’am).
You don’t pay until the new followers are delivered in full. Normally $0.40 per follower, right now only less than $0.10 per follower or $95 for 1,000 delivered within 3 days (oh wow, what a deal). If you are interested in more we can discuss. Again, you do not pay until the followers have arrived.
Any questions please let me know. No password information is required – never give out your password to anyone (except for your “app” or team? Thanks for the super obvious security tip, stranger who is soliciting money from me).
I look forward to helping you get the edge over the competition.
Whatever Needs to be Accomplished
Let’s talk about the obvious
First and foremost, I immediately reached out to Dina and asked what her Twitter handle was, since I cannot locate anything on her or her “company” online or on Twitter. Radio silence, of course.
This new scheme does not take into account their target, their target’s needs, nor are they able to prove their own abilities with social media. Google the company name, and you’ll find their website, which is simply the letters “wntba” in the middle of the page with no additional information – no blog, no Twitter, no contact information, no words, just five letters with nothing to click.
When you get these kind of emails, ask for them to prove their own merit. They will not because they cannot. I am considering a rude standardized email response that says “If your Klout beats mine, we’ll talk,” and attach this picture:
The unsolicited email is spam in my book, and the email address used is not linked to my Twitter account, so through Gmail, it has been marked as spam – just doing my part.
You’ve learned to ignore spam from “SEO experts,” and next on the list is invisible people offering to sell you social media followers, never mind the Terms of Service of each network, and never mind that the quality cannot possibly be high. If you consider buying followers, do they even live in your market or hell, your country? Are they interested in your services? Are they real people? Are they in your target demographic? Are they established Twitter accounts?
Chances are, people like Dina cannot answer your questions sufficiently, because the plan is usually to simply to put you on a #followback list and rake in the dough. I highly recommend building your own network organically, as it is the only proven method for lead generation.