lovely

San Francisco rental search startup gets major backing, plans to go national – exclusive

ilovely San Francisco rental search startup gets major backing, plans to go national   exclusive

Connecting landlords and renters in a lovely way

SAN FRANCISCO – After several month in private beta, Lovely is opening to the public and the company aims to improve the search experience for renters. Currently, the site is available in San Francisco, but with an impressive list of investors, the company will expand to metros across the nation. Additionally, they say they will be offering more landlord and property management tools that will roll out next year but are currently focused on helping renters stand out as the housing market begins to favor landlords.

“Lovely connects people and places, helping renters find the new homes they seek. With comprehensive listings, visual location-based searches, renter profiles, and more, Lovely makes it easy to find rentals and interact with landlords,” their site says. Listings are posted in real time and are aggregated from sites like Trulia. Because users can log in with their Facebook credentials or an email address, search parameters and favorites can be saved and renters can email landlords (or listing agents) directly from the site to speed up the process (and help expedite while on a mobile device).



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Lovely Founder, Blake Pierson, says, “I’ve moved around a lot and one of my worst apartment search experiences led to me, my co-founder Doug Wormhoudt and our significant others living in a doublewide trailer in a beach community in Maryland. Luckily that was only for a few months during our bootstrapped days and we now live, separately, in apartments in San Francisco, but the search experience for renters hasn’t gotten any better which is why we created Lovely.”

What sets Lovely apart

Besides clean, modern design, the site boasts an innovative tool called the “renter resume” which helps renters to “stand out,” but we see it more as a means of prepping a renter to apply, priming the pump if you will, a move that landlords will surely enjoy. The information requested is relevant and private, but our only worry about the site is that it allows users to upload a photo, which puts them in a vulnerable legal position in that storing visual data on renters (or in retailers’ case, of buyers of any kind) can later be used in a lawsuit if someone feels discriminated against (“you knew I was Hispanic because of my profile picture and you refused to rent to me based on that fact”).

Overall, the company looks like a breath of well designed fresh air in the stale world of rental search, and we wondered where the name came from. Co-founder Leslie Chicoine said, “Looking for an apartment in the city is frustrating, aggravating and just plain annoying. Our product aims to provide an experience that is just the opposite of that, something that is, well, lovely.”

As a strong vote of confidence in Lovely, the financial backing is impressive as investors include Keith Rabois, Benjamin Ling, Colin Evans, Chris Dixon, Ron Conway, Dave McClure, Aydin Senkut, Kartik Hosanagar, Alex Zubillaga, and Kal Vepuri.

Photo tour of Lovely:

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AGBeat Chief Operating Officer: Lani, named 100 Most Influential, as well as 12 Most Influential Women in Blogging, Bashh Founder, Out and about in Austin A Lister, is a business and tech writer and startup consultant hailing from the great state of Texas in the city of Austin. As a digital native, Lani is immersed not only in advanced technologies and new media, but is also a stats nerd often buried in piles of reports. Lani is a proven leader, thoughtful speaker, and vested partner at AGBeat.



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