Real estate bookmarking site Nestio raises $750k in seed funding

July 6, 2011
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nestio landing page Real estate bookmarking site Nestio raises $750k in seed funding

Nestio’s seed round

NEW YORK – We introduced you to the real estate bookmarking site, Nestio, currently available in New York City with goals to expand to other cities. When the Nestio team pitched their product at Demo Day in New York City this spring, we were enthusiastic about the potential of their product. Today, they have announced they have closed a $750,000 in seed funding from angel investors including Joanne Wilson, Rick Webb, Josh Auerbach, and David Tisch.

As shown in the picture tour of the site, it immediately meets their goal of “making it easier to find a place to live” and offers a way to organize listings and compare them side by side. It is simple to use and their mobile apps are far more streamlined than most real estate sites.

Currently, they compare Craigslist and Streeteasy listings and we noted this spring the potential if it were to begin syndicating traditional listing sites and being able to compare and keep track of clients’ listing comparisons and notes. We noted in April, “it’s genius- Nestio doesn’t eliminate the need for real estate search, rather acts as a single bookmarking place for all listings. We love how streamlined it could make the entire home shopping experience. Users can copy and paste a URL into Nestio or add the Nestio bookmarklet to send all listings to their Nestio list and compare them side by side then through Facebook Connect, they can invite their Facebook friends into their search list- this could be cool for the nagging parents or the possible roommates (or ahem, the Realtor).”



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Nestio’s potential

We’ve long said that having more points of comparison besides just price and size would help the site along in gaining traction. We said we would love to see “an amenity comparison and lifestyle option comparison will be necessary for the tool to be useful to home shoppers. We hope to see more mapping overlays so consumers can see nearby grocers, doctors, yoga shops, restaurants, parks, and some walkability scores.”

According to TechCrunch.com, “The startup plans to use its recent funding to build out its development team and is currently working on adding a number of features that will provide deeper context and transparency to apartment listings. While the service currently only offers web and mobile support to New York City, the startup also plans to use its new capital to begin rolling out support for additional cities in the next few months.”

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