The life cycle of a web page on StumbleUpon
According to StumbleUpon, they account for half of all social media traffic in America and users stay on sites they’ve Stumbled for longer than the average viewer spends on a site, and the life of a link shared on StumbleUpon appears to have a shelf life that is a lot longer than the other social networks. Just last month, we reported that StumbleUpon hit 20 million users and has over one billion stumbles per month and continues to grow.
StumbleUpon has been the social media darling of late as it drives more traffic than other social media sites and although the flip side of the coin is that quality trumps quantity, the infographic below by StumbelUpon is extremely impressive.
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According to StumbleUpon: “(You might be wondering why the time-on-site data for StumbleUpon traffic that we’ve shared in this graphic may differ from what you’re used to seeing in your web tracking platforms, such as Google Analytics, WebTrends, Yahoo! Web Analytics, CoreMetrics, etc. It’s because these platforms assign a ‘zero’ time-on-site to all single-page visits, regardless of how long those visitors spend on that one page. Since our community relies on us to help them explore the web by simply clicking the ‘Stumble!’ button – as opposed to navigating on their own by clicking links on a page – true time-on-site for StumbleUpon referrals is significantly underreported by analytics packages relative to other referrers. The data we’ve shared here represents the average “time between Stumbles” – i.e., the time between when one is Stumbled to a page and when one clicks the Stumble! button again to see another page.)”