Skip all the noise, just show off listings

Diggsy.com is a real estate startup that is taking real estate search into a completely different direction. Rather than focusing on more widgets, forums, map features and the like, they are doing the opposite and paring down real estate search to the core basics with minimalist design. Simplicity and speed are their goals, according to Founder Jesse Friedman.

Friedman told AGBeat, “Our goal is to bring real estate search back to the fundamentals and offer a home buying search without the “fluff”. There are no estimated property values or outdated information. The site exists purely to find users a new home.”

Currently, the most sophisticated move a shopper has to make is to decide if they want to sort listings by price or time on market. Soon, Diggsy will have a user dashboard and some mapping search tools, but they assert that the site will remain super focused on the singular task of home shopping.

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Keeping the focus on listings

“What will really set us apart,” said Friedman, “will be our personalization functionality. We will be giving users the ability to tailor search results based on their behavior and other factors, while always keeping speed and usability as our main focus.”

Diggsy is currently available in South Florida and says they have plans to expand to other national metro areas within the next 90 days. Typically when real estate search sites launch, the most daunting task is getting the data either directly from the MLSs like Realtor.com or from broker feeds, from aggregation sites, or a combination of the three. The site appears to trim the fat successfully, but does have Google ads embedded which could distract.

With real estate search sites struggling to cater to the real estate professional, the home seller and the home buyer, could a model that strips motive and “fluff” be a major contender with the major real estate search sites? Diggsy is poised to give it a shot.

Tour of Diggsy.com

Click any image to enlarge.

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