Okay, so the subject is a bit of a red herring, but read on! What is a deep link anyway? Deep linking is when, rather than linking to a home page, a link is pointed “deep” to an internal story or section of the site.
For example, rather than pointing a link to http://agentgenius.com/, I would create a link to this page internally at http://agentgenius.com/real-estate-coaching-tutorials/search-engine-optimization/deep-links/.
Why should you care about lots of deep links? Most sites (yours too probably) have plenty of links to their home page simply because that’s how lazy people tend to do it. However, by linking deep you can get authority passed into those deep pages which will then rank for some longer tail searches.
Using the example above, the AgentGenius site’s home page would probably never rank for the terms “deep linking”, however, by driving links and thereby authority (from both outside and internal pages) to this internal page, perhaps this page would begin to rank for that or similar key phrases.
Come on, does that really work?
Here’s a quick example, not for the faint of heart.
Open up your favorite web browser (please tell me it’s not IE!) and search Google for- “mary the elephant”. Odds are you’ll see a Wikipedia entry followed by an entry from blueridgecountry.com. Click the link (or just look at the Google link displayed). Notice it’s not their home page?
How did they get that page to rank so high? Because they have over 1100 links to that page using phrases like “mary the elephant” or “murderous mary”, etc. Get the idea? Some of those links are internal on their own website, others are from outside blogs, websites, etc.
So how do I pull a feat like that off?
Start asking for links. Are you advertising anywhere? Ask them to link to some of your internal pages? Perhaps you have a page about a local neighborhood or community function. Would you like traffic to your site about said neighborhood? Of course you would!