Comments on: Quest for the Social Media Production Efficiency (SMPE) Ratio http://agbeat.com/real-estate-technology-new-media/quest-for-the-social-media-production-efficiency-smpe-ratio/ News, insights, tools, and inspiration for business owners and professionals Fri, 10 Feb 2012 15:13:36 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Shailes Ghimire http://agbeat.com/real-estate-technology-new-media/quest-for-the-social-media-production-efficiency-smpe-ratio/#comment-978 Shailes Ghimire Thu, 15 Nov 2007 22:45:50 +0000 http://agentgenius.com/?p=373#comment-978 For me, as a BNI member, that is my frame of reference. With BNI I've been able to quantify how much business I have received from the input variable. In addition to the annual membership, BNI costs me a 2 hour meeting once a week and 2 (one hour each) meetings a month with different members. In three years I've found that with this combination, I can generate between 1-3 loans a month. These are my numbers. It varies for everyone and how your group works. However, with social media, it's been harder to quantify. Having said that I have been able to network with a lot of agents and I know that is valuable. I'd be curious to see what others think. For me, as a BNI member, that is my frame of reference. With BNI I’ve been able to quantify how much business I have received from the input variable. In addition to the annual membership, BNI costs me a 2 hour meeting once a week and 2 (one hour each) meetings a month with different members. In three years I’ve found that with this combination, I can generate between 1-3 loans a month. These are my numbers. It varies for everyone and how your group works.

However, with social media, it’s been harder to quantify. Having said that I have been able to network with a lot of agents and I know that is valuable.

I’d be curious to see what others think.

]]> By: Benn Rosales http://agbeat.com/real-estate-technology-new-media/quest-for-the-social-media-production-efficiency-smpe-ratio/#comment-977 Benn Rosales Thu, 15 Nov 2007 22:20:22 +0000 http://agentgenius.com/?p=373#comment-977 I don't know that there has ever been a measure of networking and the effects, most just say it works. I imagine this nifty way of networking online simply makes networking simple to the degree that you can execute 4-5 social gatherings from your desk at the office- you are more productive. I've been preaching for a while that diving off the deepend into the web2.0 water may leave you drown in shiny colors and flashy beta fish. I'm all for riding the edge of the beach with one foot in the ocean- there simply is no substitute for face to face contact, but social media is a very close second so what do you have to lose, so long as you didn't bet your entire business on it. I agree there is no solid measure, and if you're really asking if there is one, I would have to say no. I don’t know that there has ever been a measure of networking and the effects, most just say it works. I imagine this nifty way of networking online simply makes networking simple to the degree that you can execute 4-5 social gatherings from your desk at the office- you are more productive.

I’ve been preaching for a while that diving off the deepend into the web2.0 water may leave you drown in shiny colors and flashy beta fish. I’m all for riding the edge of the beach with one foot in the ocean- there simply is no substitute for face to face contact, but social media is a very close second so what do you have to lose, so long as you didn’t bet your entire business on it. I agree there is no solid measure, and if you’re really asking if there is one, I would have to say no.

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